In April, ASI Research released the first installment of its 2024 end-buyer research series, kicking off the reveal of extensive data about the people distributors work with most closely. The comprehensive study included a breakdown of eight promotional products end-buyer markets, along with several other demographics, like age, gender, company size and region.
Last week, the last of 25 infographics breaking down that data was published. With the series wrapped up, this week’s Promo Insiders focuses on key takeaways from the study as a whole.
In this episode, ASI’s Senior Executive Director of Research Nate Kucsma and Data Analytics Editor Hannah Rosenberger talk through some of the more surprising findings from the study, overall trends and how distributors can take advantage of the full scope of the data.
“You can make informed recommendations about what types of products [your clients] might be interested in,” Kucsma said. “How interested would they be in environmentally friendly products? You can speak to the things they’re most looking for.”
Podcast Chapters
0:48 – Purpose of the study
2:45 – Expectations vs. surprises
7:09 – What should distributors pay attention to?
9:07 – Bigger trends in the data
16:37 – Looking forward
