We’ve got to say, we’re really excited about this apparel news from Target. According to CNBC, the retailer is expanding its children’s clothing line to include apparel items for children with special needs.
Following the company’s success with its new Cat & Jack private label clothing line for children, Target revealed its sensory-friendly collection for kids with processing sensitivities.
These products include heat-transferred labels instead of tags, flat seams and one-dimensional graphic tees, all designed to provide optimum comfort to wearers. Come fall, Target plans to expand the Cat & Jack line to include these adaptive pieces.
The idea for these new clothing options came to Stacey Monsen, Target designer, whose 7-year-old daughter has autism. Monsen was faced with challenges when it came to shopping for clothing for her daughter.
“For pants or shorts, I either size way up, or buy pieces that are all function, no style,” she said, according to a press release. “I’ve met lots of other parents who face similar challenges, including many of our guests and team members. After talking with some of my internal design colleagues I thought, why not create pieces that address some of these problems? So we formed a volunteer team outside our normal roles, and began to research and build our proposal.”
Monsen and her team consulted with organizations, like Pageant of Hope, Mind Body Solutions and the National Federation of the Blind Minnesota to ask what they look for when they shop. With this information, Target hopes its new apparel offerings will fill a need for many shoppers.
