Taylor Swift is back with a new song, “Me!,” released on Friday to officially kick off the wait for her seventh album. Prior to the drop, fans had been curious to know what Swift was up to, especially since her Instagram page had been hinting at something big happening April 26. The pop singer was seen days before her big reveal wearing her own merch, which had fans speculating if this meant there was going to be a new collection, and of course, they were right. Not only did she release the song (featuring Brendon Urie of Panic! at the Disco), but she also surprised fans with an entire merch line, with some pieces were only available for a limited-time before disappearing from her online store.
Over the last couple of weeks, Swift flooded her Instagram layout with numerous pastel-themed pictures and the caption, “4.26.” A few days before the release date, fans spotted an image of Swift with a shirt that had “Taylor Swift” along the arm and a pastel rose design on the front, which pretty much gave away what she’s been up to.
https://www.instagram.com/p/BwjzmMsjK2r/
Taylor modeling Taylor Swift merch is the most Taylor Swift thing Taylor does pic.twitter.com/GWlxcXVk7v
— John (tortured poet in training) (@13DearJohn) April 23, 2019
Fans had fun with it on Twitter, of course. One user, @13DearJohn, tweeted, “Taylor modeling Taylor Swift merch is the most Taylor Swift thing Taylor does.” Other users also expressed how much they loved the collection, and one in particular purchased it all:
I might be completely crazy but Ive fallen in love with this merch (its so my style) and have literally ordered all of it. R.I.P Bank Account 😂😂 @taylornation13 @taylorswift13 #MeOutNow 🦋 pic.twitter.com/sD8kwsztnz
— Megan 🏳️🌈 (@MegElizabeth246) April 26, 2019
Once the Taylor Swift collection was fully up on her website, it was clear that it went along with her very spring and light-colored Instagram theme, as well as her new music video for “Me!” The core collection has a ton of apparel pieces like long-sleeve crop tees, long- and short-sleeve tees, caps, and even PopSockets and totes with a variety of designs that promote the new song.
Fans looking to add to their growing T-Swift collections should keep in mind that Swift will release a new item each day on her online store. But, there’s a catch—it’s only available for 24 hours. You can still view what was available on each day from the original release date, but unfortunately, you can no longer buy it.
