Terry Town, an award-winning supplier of towels, blankets, robes and accessories based in San Diego, donated $14,748.86 to Fred Finch Youth and Family Services in the fourth quarter of 2021.
The organizing of Terry Town’s Kindly give back program was spearheaded by Esmeralda Anaya, Terry Town’s marketing manager.
“We wanted to launch a program that allowed us to form a stronger connection with our local communities,” said Anaya. “The mission of Fred Finch was one that resonated with our company and we felt it was the perfect partnership to begin our community outreach journey.”
Fred Finch Youth and Family Services is an organization that provides counseling and residential programs to local San Diego and California youth facing trauma, mental illness, poverty and other complex needs.
“We love how Fred Finch uses a family-oriented approach to building a solid foundation for the youth who have been impacted,” said Elsa Vazquez, Terry Town’s marketing coordinator. “Since Terry Town is family-owned and operated, we know just how important it is to have a strong family bond.”
Starting in September 2021, the Kindly program gave back 3% of the proceedings from the sale of its Kindly Blanket: the DP2703 Vanilla Cookie Chenille Blanket. The sale of this blanket almost tripled the initial set goal of $5,000. With the DP2703 blanket being one of the most popular blankets in Terry Town’s line, the pairing of a high-quality gift with an impactful message proved to be a fruitful combination.
“The goal of Kindly is simply to spread kindness anyway that we can,” said Alp Ereren, content manager for Terry Town. “It was amazing to see our distributor partners on board and excited to share the story of Fred Finch and the Kindly program to their clients. We hope to continue this collaboration with Fred Finch and other organizations in our community.”
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
