Stepping out in style with logoed apparel from The Antigua Group, Peoria, Ariz., is an option for members of the Executive Women’s Golf Association (EWGA), now that The Antigua Group has signed on as a new national licensed vendor of EWGA.
“Women’s golf apparel and women’s golf in general are very important parts of our business at Antigua,” said Ron McPherson, president and CEO of The Antigua Group. “Partnering with the EWGA is a perfect fit for us.”
“With team competition being a key activity across the association, EWGA members can now become their own Team Antigua by taking advantage of the wide range of sizes and styles offered,” said Ashley Nelson, director of business partnerships for EWGA. “Over 3,000 members will compete in EWGA’s 2015 Championship & Match Play Series this fall and with Antigua’s attractive price points and size run for women, it’s a great fit.”
As a licensed vendor of EWGA, The Antigua Group will be able to provide the organization’s members and chapters with ongoing apparel offers throughout the year. The Antigua Group’s apparel will be available for purchase on EWGA’s shop site and through branded apparel flyers sent to EWGA chapter leaders seasonally, with offers to place an order for members in their chapters.
In addition to ongoing communications surrounding the national partnership, The Antigua Group will have representatives on site at EWGA’s biggest events to sell and place orders. At these events, EWGA ladies will be able to try clothes on for sizing and get a first look at apparel available for the upcoming season. The on-site access will allow The Antigua Group to connect with women and gain marketing perspectives and feedback from avid female golfers.
“This new relationship is one that EWGA’s membership has been asking for,” added Nelson, “Now we are able to deliver.”
For more information, visit www.antigua.com.
