Selling four-color process imprinting on T-shirts can be a daunting task for distributors. But, using smart strategies can yield strong results. Focus on the marketing goals of clients. Offer them attractive imprints that match their Web site or television and magazine advertisements, and they will develop a truly integrated campaign.
If a magazine has a circulation of 100,000, and the price of an ad is $5,000, you can divide the cost by the number of impressions to see the cost is $0.05 per impression. Contrast that with 500 T-shirts costing a total of $3,000. Divide that by 250,000 impressions, given the repeat use and multiple exposures of a T-shirt, and you get a cost of just a little over $0.01 per impression, creating more impressions at a lower cost. But, is 250,000 impressions a realistic number? Test this yourself: One trip to the shopping mall, a festival or a sporting event easily garners 200 impressions. So, for the life of a T-shirt, 500 impressions is a very reasonable number. Multiply that number by 500 shirts and you get 250,000 impressions. When you consider that the life of a T-shirt generally exceeds the one-month life of a magazine, you see that the long-term value of four color process T-shirts is superior.
Look closely. T-shirts offer five times the mileage per marketing dollar than that of magazine ads. This is pretty powerful stuff. Show customers how to make a better impression by up-scaling their T-shirts, and they’ll truly get more for their money.
For more information, please
contact us at (800) 689-6461 or visit us at www.targetgraphicsltd.com.
