A Note On Cotton Prices:
Shifting supply-and-demand has led to a general increase in cotton prices of late. But how much does this affect T-shirt sales? And should distributors be concerned? According to the suppliers we spoke to for this story, the answers are “very little” and “probably not.”
“Rising cotton prices and the general state of the economy in recent years have resulted in a general decrease in market sales,” explained Joy Shi, marketing associate for Irwindale, California-based Tri-Mountain. “However, there will always be a steady demand for T-shirts across all markets in promotional apparel. I don’t believe there is anything that can substantially set the T-shirt industry back where we should be worried.”
Yvette Corona, wholesale coordinator for American Apparel, Los Angeles, agreed. “Although cotton prices have fluctuated in the past year, we have been able to maintain a steady price for our garments, which is something we are very proud to offer our customers,” she said.
