Tinder Has Its Own Branded T-shirt Collection Now

Joseph Myers

What would the world be without Tinder? For one thing, the global news cycle would be far less interesting or disturbing, depending on how one chooses to categorize some of the most recent stories involving the six-year-old dating application. With the ultimate commercialized observance, Valentine’s Day, a little more than a week away, the Tinder team is hoping to draw added attention to its amenities through a branded T-shirt collection with love (or fleeting pleasure) on the brain.

Numbers enthusiasts would find ample opportunities to geek out when inspecting user statistics for Tinder, with its more than 20 billion global matches since its launch among the more interesting tallies. When one looks at that total and the other figures, it becomes quite apparent that Tinder, in keeping with the theme behind its name and logo, is a white-hot commodity.

Because of that, Stradivarius made history as the first fashion brand to hook up with the mobile application, with the head-over-heels partnership officially commencing today. Through it, the two are offering end-users tops that rely on wordplay through the “Love Me Tinder” option and humor via the “You Looked Taller on Tinder” choice and “I’m Your Right Swipe” selection. Although Tinder has users in 190 countries, not all of those lands celebrate Valentine’s Day, so one could presume that the T-shirts, especially given the aforementioned messages, will be primarily for English-speaking audiences. But since Stradivarius has numerous international markets, perhaps the T-shirts will prove come-hither attractions for consumers who are looking to up their romance game.

Since Tinder is proving itself as an undeniable generator of connections and, therefore, revenue, the decision to issue a branded T-shirt collection makes perfect sense, especially since the competition is stiff to attract daters or casual-encounters seekers to keep coming back for more possible partners. Much like there can be unity among people donning apparel that gives a nod to the same sports team, we could likely find camaraderie among wearers of Tinder T-shirts.

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