The word “trendy” has a double meaning. On the one hand, it’s a compliment. It means your duds are “of the moment,” “in keeping with the times” and totally befitting of a fashionista. On the other hand, it means your “in” look will soon be “out.” Flash forward a few years and that style is not only dated, but laughed at. You want to say to your mockers (likely your children), “But acid-wash jeans were so cool back then.” No one hears your protests because they are too busy reveling in current trends (neon shoes, yes please). Don’t worry. Their day of sartorial embarrassment will come.
Everyone who indulges in current fashion trends knows that one day (perhaps in a week, perhaps in 10 years), they will feel mild shame for their ventures in fads. However, for promotional fashion lovers, this rule does not apply. By the time trends hit this industry, they are boiled down to their most basic forms, making them fit for an imprint. This means promotional apparel does not suffer from the double-edged sword that is “trendy.” The lack of dated trends in the industry also means imprinted garb can last longer than one season and one promotion. So, embrace trends and sell the tees and tanks below.
For more trendy looks for spring and summer, peruse the Style feature in April’s issue.
Stay Fresh
Listen to the Fresh Prince. Summer is approaching and it’s time to sit back and unwind-and look good while doing so. Men and women are in luck thanks to American Apparel’s Unisex Fine Jersey Tank. Made from 100 percent fine ring-spun combed cotton, this lightweight jersey is smooth and tight-knit. Color options are white, black, brown, red, navy, new silver or ash/white striped. The tank comes in sizes XXS to XL.
Burning Up
The Next Level Ombre Burnout Razor Tank available through Bodek and Rhodes is specially treated for a unique design every time. The 3.7 oz. shirt is made from preshrunk 65/35 polyester/cotton jersey. It features 30 singles for extreme softness and comes in sizes S through 2XL. Available colors include banana cream, black, envy, hot pink, purple rush, Tahiti blue and warm gray. The tank also boasts 1×1 baby rib-knit binding.
Rolling in the Deep
The Junior’s V-Neck Raglan Dolman Sleeve in Tri-Blend Snow Jersey from Kavio! is not for the weak, but rather the trendy at heart. The 50/40/10 cotton/polyester/rayon shirt boasts a deep-V neckline and raglan sleeves complete with shoulder slits. Color options are black, baby pink, Caribbean blue, dusty rose, island blue, purple, titanium, watermelon and white. The 3.3 oz., preshrunk shirt comes in junior’s sizes S to XL, and will soon be available in adult women’s sizes.
