Vantage Apparel, Avanel, N.J., award-winning decorator and industry top source for custom logo apparel, has hired Rob Watson as chief digital officer. Watson, an accomplished industry professional, joins Vantage after serving as the vice president of e-commerce and marketing for distributor Axis Promotions.
“Vantage has always been a leader in the promotional apparel space and is uniquely positioned to support the fast-paced direction of customization in our industry,” said Watson. “I’m excited to work with the team in this new cross-functional role.”
As chief digital officer, Watson will be responsible for the company’s sales and marketing efforts along with the overall digital strategy.
“We are thrilled to add Rob as a resource and company leader,” said Vantage president Ira Neaman. “His expertise and market knowledge will be invaluable as we continue to transform our business and support customers in their digital growth.”
For more information on Vantage Apparel, visit www.vantageapparel.com.
