Vistaprint, Lexington, Mass., announced the launch of Local Listings, a new way for businesses to get listed everywhere their customers are looking online. The new tool provides a complement to the company’s printed marketing material offerings, and enhances Vistaprint’s digital suite.
Vistaprint has found that website customers who also have a Local Listings profile see 62 percent more page views on their sites than those with a website only. Even businesses without a physical location can take advantage of this new product.
“Millions of small businesses rely on Vistaprint to market themselves, which today includes having a powerful online footprint,” said Scott Bowen, vice president and general manager of digital services for Vistaprint. “Local Listings starts the cycle by extending their business identity in order to make connections with customers looking to find products and services online. Local Listings is critical for small businesses to ensure they can be easily found in today’s highly competitive and noisy markets.”
The new Local Listings tool is a complete reimagining of Vistaprint’s previous Local Search offering. Master listings, submitted by businesses, are shared with more than 100 local directories, including Google, Bing and Yelp.
For more information on Vistaprint, visit www.vistaprint.com.
