Walmart Is Launching a Children’s Apparel Subscription Box

Joseph Myers

In the retail world, Walmart still occupies the throne, with revenue totals that made it the richest global company for 2019. To stay on top, the Arkansas-headquartered giant is constantly looking to innovate, and for its latest trick, it’s launching a children’s apparel subscription box, the product of a partnership with KIDBOX.

Subscription boxes remain popular, with similar ones becoming profitable ventures for companies such as Arby’s, Nabisco, Sports Crate and Under Armour. Walmart itself has offered them since 2014, thanks to its Beauty Box service. This time around, the retail heavyweight, having added many children’s apparel brands to its website, is seeking to secure lasting standing among parents who are not looking to break the bank and children who have budding fashion senses.

By completing a style quiz, which we consider a pretty cool element of contemporary threads selection, buyers could secure up to six subscription boxes, priced at $48, over a year’s time. The boxes will contain seasonal garments, with back-to-school and holiday options. Be it a denim garment, a dress, a graphic T-shirt or a sweater, interested parties can further their identities as internet-savvy consumers through the subscription service and can help Walmart, through its website, become “a destination for fashion,” according to Denise Incandela, head of fashion for Walmart U.S. eCommerce.

Promising “substantial savings,” Walmart is furthering through the KIDBOX connection what CNBC has dubbed its goals “to try to target more affluent shoppers and compete with Amazon.” Just Style contends that “the move sees the retailer respond to a growing need for new business models, particularly as consumers seek out ways to shop that offer value as well as convenience and more personalized offerings.”

Thanks to the style quiz and its emphasis on customization, the Walmart subscription box could come to be an amazing fit for the company’s desire to maintain its dominion over its contemporaries, all thanks to its decisions to use fashion as an aid and youths as its focus audience. Does anyone else see a few lessons here?

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