We have long been a fan of cinnamon for its reported health benefits, but the spice is ready to add a little kick to the apparel world, too, thanks to KOUP, the first cinnamon T-shirt. Through considerable backing via Kickstarter, the quest to develop better anti-microbial attire looks to be in great shape, making us eager to see how the public will react to apparel made from cinnamon yarn.
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If the Kickstarter campaign is to be our biggest indicator, we can say that consumers are likewise curious to see what the absence of chemicals in their wardrobes’ composition will do for their sense of wellbeing. With three weeks left, the Kickstarter brainchild has generated approximately 10 times the amount of financial backing that its creators had been hoping to receive.
In terms of specifics, KOUP states that the item is “naturally anti-odor, breathable and lightweight” and “made from patented cinnamon yarn, and manufactured responsibly and eco-friendly.” Since, as News Channel Nebraska noted, cinnamon enjoys a reputation as an anti-microbial godsend, it makes us wonder how far any other attempts, if there even are any, to produce a cinnamon T-shirt went. Regardless, KOUP is going to receive its funding, as Kickstarter noted, and consumers stand to benefit from “a lifetime” of anti-microbial moments when they don the shirt.
If you were hoping the shirt smells like delicious breakfast foods, unfortunately you are out of luck. The Kickstarter detailed that the aroma is evaporated during the process of infusing the yarn with the cinnamon.
“The project will be especially loved by early adopters of new clothing technologies, users of performance and sports apparel, travelers and eco-conscious consumers around the world,” News Channel Nebraska wrote.
Because of those details, we wonder when the shirt might reach the masses and what sort of pioneer it will be for said demographics. The apparel world always prides itself on being message-driven, whether that means that people are creating clothes with literal messages on them or that the design of the apparel reflects appreciation for the environment.
The KOUP cinnamon T-shirt appears to have the eco-friendly element nailed. So, as its overseers plan its future, we will be eager to see how their handiwork lends itself to customization and branding possibilities. We’ll also be eager to see if any other companies look to adopt cinnamon as a natural anti-odor component.
