Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
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PCNA Partners With Libbey Glass
The Counselor Top 40 supplier will now offer a selection of Made-in-the-USA glass barware and other drinkware from Libbey’s line.
Read MoreBest in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoint with their seasonal holiday promo drops.
Read MoreUnhappy Customer? Make It Free!
Imagine buying something, requesting a return, and suddenly you are gifted with that product.
Read MoreElevating Service, Sustainability & Strategy at Yale Printing & Publishing Services
When Yale University Printing and Publishing Services (YPPS) launched its Web-to-print system in August, it was an immediate hit with customers.
Read MoreThe Top 1%
How do the best reps think? What makes them different? I’m referring to the top 2%…maybe 1%. How do they do what most call impossible so easily?
Read More3 Proven Ways To Build a Self-Promo Campaign
In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.
Read MoreTop 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager for data this year on everything from promo sales to the labor market to AI usage.
Read MoreDirect Mail v. Junk Mail — It Matters!
Direct mail pieces are thoughtful, personalized in some way to make the recipient feel seen and acknowledged.
Read MoreChocolate Chocolate Rebrands as Totally Chocolate Promo
The supplier says the name change aligns it more closely with its retail brand, Totally Chocolate.
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