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Archives: Articles

Articles

The Price Perception Problem in Print

Here’s how print businesses can ensure they’re bringing the most value to their clients.

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Q1 Industry Sales Rise 1.8% as Inflation, Iran Conflict Weigh on Market

The results mark a sharp comedown from the industry’s strong 2025 second half, though distributors remain optimistic despite ongoing uncertainty.

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Sherry Gantt Joins Giant Media as VP of Strategic Partnerships

Gantt previously held executive sales roles at several promo suppliers and distributors.

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Executive Perspectives: Erica Van Beck on Her Company’s Family Values

The president of American Diversity started in a part-time entry-level role. Through natural curiosity and business acumen, she’s positioned herself as a leader in the industry.

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Sustainability in Print: What’s Driving Progress

Regulation, consumer demand and innovation are pushing printers toward more credible, scalable, eco-friendly practices – despite ongoing challenges.

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U.S. Government Launches Online Portal for Tariff Refunds

Trade experts caution that payouts will take time and will require businesses to ‘jump through hoops.’

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Kornit Konnections Presenters Make the Case for Moving to Print on Demand

The annual conference drew more than 550 professionals to discuss the future of apparel production and digital decoration.

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Doing It Yourself: The Realities & Opportunities of In-House Decoration

Distributors who operate their own in-house decoration explain how it maintains quality control and protects their revenue.

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Pushing the Envelope with Direct Mail

Unpacking the elements that go into a successful direct mail campaign.

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Convergence Corner: Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun

The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.

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