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Archives: Articles

Articles

Her Imprint: Liz Richardson on Sustainable Printing, Culture-First Leadership & Building Indigo Ink

Liz Richardson, co-founder and co-owner of Indigo Ink, shares how she and her husband launched their Maryland-based digital print shop in 2003, pivoted through economic downturns, weathered tough equipment decisions, and ultimately built a company rooted in sustainability and people-first culture.

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Amazon Considering Cutting Ties with USPS

Amazon’s contract with the USPS, which has had a partnership with the agency for 30 years, is set to expire next year.

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Promo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor

The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

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You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer

The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.

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Why Print Sales Need a Reset & Where Leaders Should Start

To take a page out of Jordan Belfort’s story, don’t sell the pen. Sell what the pen does. Stop selling printing and start selling what print does for your customer.

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Threads of Change: A Discussion on Gendered Ageism in the Workplace

To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.

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Stop Junk Mail? Define ‘Junk’

There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.

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Gildan Doubles Its Scale With the Completion of Long-Awaited Acquisition of Hanesbrands

The Montreal-based Counselor Top 40 supplier officially closed the deal on Dec. 1.

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Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint

DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.

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Prospecting? Do This, Not That

Want to make more impactful prospecting calls? Stop leaving generic voicemails. And stop promising to save money!

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