Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreASI’s 2026 Ad Impressions Study: Writing Instruments
Archives: Articles
Articles
Suppliers Report Mixed Interest in America250 Merch
While the official America250 logo and licensing has proven divisive, suppliers are finding success with patriotic and customized items geared toward the seminal anniversary.
Read MoreHow Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in retail stores and pop-up events across the country.
Read MoreHow Apparel Decorating Brings Brands to Life
Josh Carruth, executive vice president of expositions for PRINTING United Alliance, explains how the apparel decorating community comes to life at PRINTING United Expo.
Read MoreAllDayShirts Opens New Pennsylvania Location With Automation, DTF
The Lebanon-based facility will provide more customers one-day shipping and will house direct-to-film decoration services.
Read MoreThe Neuroscience of Physical Mail
The neuroscience behind physical media is fascinating because it helps explain why direct mail often creates stronger recall, emotional engagement and brand recognition than digital advertising alone.
Read MoreCustomer Demands Are Driving Innovation in Pressure-Sensitive Media
Calls for variety, ease of use and more sustainable options in pressure-sensitive products are leading the way.
Read MoreYou Did Not Plateau. Your Business Model Did.
A busy plant doesn’t always translate into growth. Here’s how to break through if your business feels stuck.
Read MoreZagwear Launches ZAGX, a Studio for Ultra-Custom Branded Merch
The distributor said the new venture will help brands create breakthrough experiences that drive engagement and social buzz.
Read MoreEditor’s Picks: Thrilling Team Spirit Essentials
Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
Read More