Interactive print bridges physical and digital marketing, helping businesses engage customers, track performance and drive action.
Read MorePrint Primer: What Is Interactive Print?
Archives: Articles
Articles
The Print Sales Metrics Most Shops Never Track but Should
Revenue matters, but revenue alone cannot tell you whether your sales process is healthy.
Read MoreBoundless Network Taps Michael O’Neal To Lead Print Division & David Maier To Head DTC/E-Commerce
O’Neal has held leadership roles at Counselor Top 40 distributors BAMKO and HALO, while Maier served previously as a senior director with Major League Soccer.
Read MoreDurst Group Acquires MPS Printing
The flexographic printing firm will operate as part of the Durst Group beginning in 2027.
Read MorePens.com Celebrates 60 Years of Growth & Service
What started as a humble tool-and-dye shop has become a global promo leader.
Read MoreHer Imprint: Devyn Cretz Traded the Softball Diamond for Direct Mail — and the Lessons Still Apply
Cretz shares what competitive athletics taught her that business school didn’t and why direct mail is actually more relevant in a world of spam.
Read MoreHow emblm Uses Print & Promo To Win Bigger Projects
The Eliot, ME-based distributor began in the ’90s as a print shop, but later expanded into promotional products.
Read MorePromo Insiders: The Importance of Human Connection in the Age of AI
Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.
Read MorePopcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
Read MorePreserving Institutional Knowledge: How To Capture It Before It Walks Out the Door
Recognizing the risk is step one. The next challenge is figuring out how to actually capture that institutional knowledge before it heads out the door for good.
Read More