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Archives: Articles

Articles

Promotions East Show Moves to NYC; Daymond John To Give Keynote

The regional trade show put on by the Specialty Advertising Association of Greater New York will be held at the Metropolitan Pavilion in New York City from June 15 to 16.

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5 Minute Mail: Takeaways From NPF 2026

Toni McQuilken and Paul Bobnak give their takeaways from the National Postal Forum.

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Starline Announces Partnership With Pirani

The lifestyle drinkware brand is now available to promo through Starline’s website.

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Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns

Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.

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How Apparel & Wide-Format Come Together in a One-Partner Print Shop

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

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PCNA Partners With Caddy Splash

The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.

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Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo

Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.

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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July

The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.

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Print Primer: How Embellishments Create an Experience

Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.

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Booker Promotions Acquires North Carolina-Based Distributor Custom Advertising

The firm integrating Custom Advertising’s expertise and client portfolio will allow it to deliver more innovative and customized solutions.

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