Bad mailing data doesn’t just mean returned mail. It means wasted printing, unnecessary postage, missed opportunities, misleading campaign results and sometimes a damaged customer relationship.
Read MoreThe Hidden Cost of Bad Mailing Data
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Articles
Brilliant Names Tommy Gomez VP of Creative
Gomez joined the San Francisco-based distributor in 2021 and helped build and scale the firm’s creative strategy team.
Read MoreAmerican Made Bags’ Former Owner Pleads Guilty To Failing To Pay Employment Taxes
Thomas Armour II didn’t pay over $1 million in taxes, according to the U.S. Attorney’s Office.
Read MoreNext Level Apparel Receives Fair Labor Accreditation
The distinction comes after a multiyear review of the Counselor Top 40 supplier.
Read MoreInnvoke: Always Embracing Opportunity
Innvoke proves that innovation doesn’t have to be one flashy piece of equipment or application.
Read MoreBotanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing
Ewchuk joined the Winnipeg, MB-based supplier of seed paper and other sustainable products three years ago.
Read MoreThis Week’s New Suppliers: Products That Won’t Scare You
Discover creative products from new ASI suppliers.
Read MorePromo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.
Read MoreQ&A: How To Prove the ROI of Promo Products
Two executives at leading industry companies share their strategies for successfully measuring the effectiveness of logoed merchandise.
Read MoreThe Next Inkjet Investment May Be Beyond the Press
As providers move more work to inkjet, the performance of the press is only one part of overall production performance.
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