In this interview, Brendan Menapace, content director of Print & Promo Marketing, breaks down key findings from the 2026 supplier data, explores how small, midsize, and large suppliers approach business differently, and shares insights into the challenges they’re navigating and strategies for overcoming them.
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Articles
Why You Should Be Running Seven Sales Campaigns at Once
Most salespeople run one sales campaign. The problem is that when your entire sales strategy depends on one source of business, you’re vulnerable.
Read MoreChoosing Outerwear That Works Everywhere
Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.
Read MoreCimpress Invests $10M Into Earth Brands
The investment will boost Earth Brands’ custom sustainable food packaging business.
Read More3 Printing Horror Stories – and How To Avoid Them
From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.
Read MoreHow Promo Suppliers Are Responding to Industry Pressures
How are promotional products suppliers adapting to industry pressures? ASI’s Theresa Hegel shares what the data says.
Read MoreWhich Software Platforms Should Apparel Decorators Implement?
The tools an apparel decorator runs decide whether a shop operates on one version of the truth or 12.
Read MoreTSC Taps Sheila Johnshoy as Chief Revenue Officer
Johnshoy brings more than two decades of promo industry leadership experience, including C-level roles at Counselor Top 40 distributors Stran and ePromos.
Read MoreWriting Instruments: Seeing the Appeal on Paper
Quality, intentionality and sustainability are critical to creating a successful campaign featuring writing instruments.
Read MoreBuc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores
The original lawsuit was filed by the travel-stop chain in February, while Mickey’s owner Coles IP Holdings countersued in April.
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