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Archives: Articles

Articles

Convergence Corner: Taking a Proactive Approach to Print & Promo

Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.

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ASI Power Summit 2026: Day 3 & Conference Wrap-Up

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.

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Congressional Candidates’ Promo Spending Tops $20M for Midterms

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.

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The ‘Brain Hack’ Behind Embellished Print

Embellished print is engineered to tap into a human’s emotions.

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ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.

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ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.

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Are Your Customers Getting the Wrong Message?

A recent frustrating experience led Deborah Corn to ask an important question: How well do you understand what your customers know?

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FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal

The Federal Trade Commission has not yet voted on the matter, but staff have privately expressed concerns about the combined company’s market share.

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ASI Power Summit 2026: The Power of Agentic AI

Isar Meitis of MultiplAI explained how AI systems making decisions on behalf of business owners can free up people’s time to build deeper relationships with customers.

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S&S Opens Vancouver Distribution Center, More Than Doubles Regional Footprint

The 162,000-square-foot facility introduced picking automation and adds capacity to support customer growth across Western Canada.

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