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Are You Talking to or at Your Customers With Direct Mail?

When it comes to mail, the difference between talking at and talking to/with your prospects is huge. One lands in the trash. The other sparks curiosity, builds trust and gets results.

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ASI Announces 2026 CEO Transition Plan

Cohn Family leads succession planning as Timothy Andrews set to retire from ASI in March.

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Convergence Corner: Creating End-User Engagement & Understanding Your Audience With Dean Manzetti

The CDP vice president details a case study involving scratch-off tickets that yielded enormous growth for his customer.

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Arch Promo Partners With Yukon Outfitters for Outdoor Lifestyle Products

The supplier will offer a selection of Yukon coolers, drinkware and other items through its BGD Promo brand.

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Q&A: How to Successfully Handle Rush Orders

Streamlined processes and a commitment to client partnership are essential to fast turnarounds.

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Aligning Marketing & Sales Within the Printing Industry

Getting marketing and sales aligned is no longer optional. It’s essential for growth, retention and profitability.

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Numo Manufacturing Welcomes Kate Plummer as Director of Sales

Plummer has almost two decades of sales, marketing and business development experience in the industry.

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Wide Variety: Big Opportunities in Wide-Format Printing & Displays

Printers can sell wide-format printing from corporate events to the biggest stages imaginable.

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10 Promo Pros Reveal How They’re Using AI & Automation

With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.

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The Pros & Cons of Synthetic Media

There are pros and cons to synthetic materials and applications where they make sense.

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