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Archives: Articles

Articles

Direct Mail Through Consumer Eyes: The Lob Survey

One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.

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PlanetArt To Buy PersonalizationMall.com & Things Remembered From 1-800-Flowers.com

The approximately $45 million deal comes as 1-800-Flowers looks to streamline its portfolio.

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Redwood Classics Apparel Sponsors Canadian Women’s Conference Attendee

The Toronto supplier also contributed a grant for the Global Impact Award, given by Canada’s Women Empowerment Awards.

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HPG Launches Retail-Inspired Drinkware Brand Denwell

The brand debuts with a ceramic and glass drinkware collection.

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The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo

To build consumer loyalty and communities that extend beyond their core products, end-buyers are making merch a bigger – and earlier – part of their brand-building strategy.

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Proforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials

The Counselor Top 40 distributor filed a lawsuit against its co-founder and former longtime leader.

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PRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm

Author Corrie LoGiudice shared her strategies during a keynote speech at the annual Women in Print Alliance networking luncheon during the Expo.

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Beyond the Buzz: The Trends That Defined PRINTING United Expo 2026

It was another strong year, breaking records for the Las Vegas event, and garnering positive feedback across the board.

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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch

Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.

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PRINTING United Expo 2026: Key Conversations From the ASI Pavilion

The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo professionals together for networking and educational opportunities.

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