While there is no one-size-fits-all manual for success, there is a set of core sales truths we can use as a guide.
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Articles
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
Read MoreStrong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Read MoreHang, Stick, Sell: The Sales Opportunity of Tags & Labels
Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.
Read MoreExecutive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals
The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.
Read MoreKoozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline into its product offering.
Read MoreWhat Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Read MoreDiving Into 5 Promo Trends Print Service Providers Should Know for 2026
ASI’s Theresa Hegel joins host Ashley Roberts, content director of Printing Impressions, to chat about her article “Five Trends to Keep an Eye on in 2026.”
Read MorePCNA Adds Titleist Golf Balls to Product Lineup
The hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its golf assortment with premium options from the golf equipment brand Titleist.
Read More6 Industry Firms Named to the Entrepreneur Franchise 500 List
Six print and promo franchise companies have been named to Entrepreneur Magazine’s 2026 Franchise 500 list.
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