Imagine selling a product everyone needs and everyone buys. That’s promo.
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Articles
How Today’s Best Marketers Are Rethinking Direct Mail
The best direct mail marketers aren’t necessarily spending more money. They’re thinking differently.
Read MoreASI Show Comes to Chicago Next Week
Attendees can participate in education sessions, explore supplier exhibits and hear from Red Lobster CEO Damola Adamolekun during a keynote address.
Read MoreBranding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.
Read MoreKirk Ross Joins ASB To Lead Partnership Growth
Ross comes to the Counselor Top 40 distributor as a consultant, bringing nearly 40 years of industry experience to the role.
Read MoreIndustry Sales Grow 2.5% in Q2 as Business Pressures Persist
Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.
Read MoreS&S Taps Commercial Exec Sean Eckhardt To Lead U.S. Sales
Eckhardt will help advance S&S’s commercial strategy, strengthen partnerships and manage talent, according to the Counselor Top 40 supplier.
Read MorePic The Gift Hires Yoann Giorsetti To Lead Sales Department
Giorsetti spent more than two decades at Siser before stepping into the role.
Read MorePrinting Differently – Unique Details That Make People Buy Products
In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.
Read MorePromo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
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