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Archives: Articles

Articles

Branding Together: Finding Opportunities Within Failures

Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

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How Green Giftz Was Ahead of the Sustainability Curve

Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.

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How To Print Using UV-DTF & UV-HTV

Find tips for decorating hard surfaces and apparel with UV-curable transfers.

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5 Direct Mail Objections & How To Answer Them

Here are five direct mail objections you’ll hear and how to answer each one with confidence.

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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.

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My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo products that they love the most.

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Stran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter

The Counselor Top 40 distributor reported $33.4 million in Q2 sales, up 2.4% year-over-year, with gross profit and net income both up so far in 2026.

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Steven Patton, Co-Owner of Highland Computer Forms, Passes Away

The co-owner of Highland Computer Forms passed away on July 26 at the age
of 66.

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Counselor State of the Industry 2026: Truth in Numbers?

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

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Convergence Corner: Denise Gustavson Explains Why Print Isn’t as Scary as It Seems

The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

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