Scott Whitten, CEO of Proforma OnePoint, brings more than 20 years of print experience to the promo space, serving as a one-stop shop for clients.
Read MoreProforma OnePoint on the Smartest Way To Sell Print
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Articles
What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry
Even as the Supreme Court ruling throws the future of tariffs into question, 2025 numbers reveal record customs collections and a significant pullback in imports from China.
Read MorePromo Tech & Its Packaging: The Unboxing Experience That Sells
Tech products in promo aren’t just functional – they’re part of a branding touchpoint.
Read More4 Ways To Boost Your Sales Force
In this Quick Hit video on the ASI Learning Network, Kevin Baumgart of Sales Ink, a speaker at this year’s ASI Shows, offers his tips for hiring the best salespeople at promo and print firms.
Read MoreGildan Reports Record Fourth Quarter, Nearly 11% Sales Growth for 2025
The jump in sales includes contributions from Hanesbrands, which the Counselor Top 40 supplier officially acquired in December.
Read MoreObituary: Dave Wilson, Genumark
Wilson spent 30 years at the company’s Winnipeg office, alongside his wife and two sons.
Read MoreExecutive Perspectives: David Perez on What Guides Him
The president of Eyes Up Marketing relies on sound advice from his father and his faith when things get tough.
Read MoreHow To Choose the Right Direct Mail Format for Results
When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.
Read MoreRefunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business
The highest court struck down many of Trump’s tariffs, but a new global tariff and ongoing policy shifts are leading to uncertainty among promo companies.
Read MoreEditor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
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