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Archives: Articles

Articles

Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel

The partnership will allow the Cleveland-headquartered golf supplier to expand into the pickleball space.

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Tekweld Names Susie Hecht VP of Merchandising

Hecht most recently served as the senior director of merchandising for Counselor Top 40 distributor HALO Branded Solutions.

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SRG Promotes Rajanathan Balen to EVP of Global Trade

Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.

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Better Shop Productivity Starts With a Fresh Crew

Most shop owners look at their inks, threads, or equipment settings to solve for quality, but we often overlook the most unpredictable variable in the shop: operator fatigue.

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Buyers Are Using AI for Search – Are You Showing Up?

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can do about it.

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ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market

As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.

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Expansion Without Overextension: How To Build a Thriving One-Stop Shop

Here’s how to become a “one-stop shop” without compromising quality or wasting your energy.

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Universal Unilink Concludes Successful Annual Hosted-Buyer Conference

The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.

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From Branded Signs to Dollar Signs: Displays As Sales Opportunity

Effectively using displays of all shapes and sizes is a built-in chance for added sales.

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Printing Name Badges: Choosing the Right Decoration Method

They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.

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