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Archives: Articles

Articles

Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding

The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.

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PCNA Inks Partnership With Swiss Stationery Brand Caran d’Ache

The Counselor Top 40 supplier will begin carrying a selection of the Swiss brand’s premium stationery products for bulk orders and corporate gifting.

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Terry Town Appoints Matt Bitran to Chief Executive Officer

Current President and CEO Sy Ereren will transition to chairman of the board.

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Back-to-School Is Here. Keep Your Direct Mail Simple & Local

We’re nearing back-to-school season, which provides a great opportunity to reach customers with direct mail.

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Royal Apparel Launches Basic Supply Co., a New Sourcing Division

The supplier’s partnership with the classic rock band Rush highlighted the need for more flexible sourcing options and a wider range of price points.

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Printing’s Alive: Matt Wolff on the Nostalgia of Tickets, Mental Health in Print & Finding Joy in Challenges

In this episode of Printing’s Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19.

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European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges

ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.

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Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

Don Swope and Brian Vella are military veterans who have used the skills they amassed during their military careers in promo.

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The Value of Selling Promo

There’s no question the right promotional product keeps your name top of mind.

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Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo

The products can be used on garments, headwear and hard goods, the company says.

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