In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.
Read MoreHow To Find the Right Prospects With Direct Mail
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Articles
Is Production Inkjet Finally Within Reach?
High equipment costs, large footprints, and the belief that inkjet was only viable for high-volume operations created significant barriers to entry.
Read MorePromo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.
Read MoreUniversal Unilink Acquires Print-Focused Organization IBSA
The International Business Systems Alliance’s existing purchase contracts will add opportunities for Universal Unilink in the healthcare market, the company said.
Read MorePerfect Print Technologies for POD Projects
Heat-applied graphics — including DTF, screen-printed transfers, patches, and specialty HTV — are a game-changer for print-on-demand pros. Get the speed, quality, and flexibility you need to scale smartly and deliver standout designs without setup hassles.
Read MoreSanMar Reduces Emissions Intensity 11% From 2019 Baseline
In its most recent sustainability report, the promo industry’s largest supplier also noted that it offers more than 200 styles made from lower-impact materials.
Read MoreFuture-Proofing Customer Communications: Navigating Data, Personalization & AI
The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels. For print providers, the challenge is clear: How do you cut through the noise and stay relevant?
Read MoreLooking Ahead to PRINTING United Expo 2025
PRINTING United Expo 2025 is poised to deliver even greater opportunities for label and package converters ready to sharpen their competitive edge. While exhibition details are still being finalized, early signals from exhibitors point to an event that builds on last year’s momentum.
Read MoreLocal Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
Read MoreWorld Emblem To Open Larger Factory in Houston, Bringing Up to 150 Jobs
The Counselor Top 40 supplier said it intends to reshore 50 jobs from China at the new facility.
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