Printing Impressions caught up with Todd McNab, vice president of client strategy for direct marketing solutions at Sussex, Wisconsin-based Quad, to find out how Generation Z feels about direct mail marketing.
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Articles
The Bright Side: Logomark Celebrates Latest Shelter to Soldier Service Dog
Max, the Counselor Top 40 supplier’s fourth sponsored pup, completed his service dog training alongside the U.S. Navy veteran he was placed with through the nonprofit.
Read MoreConsumer Sues Igloo, Alleging False ‘Eco’ & ‘Made-in-USA’ Claims
Promo suppliers sell at least some of the cooler products named in the proposed class action complaint, but no industry firms are named in the suit or accused of wrongdoing.
Read MoreTrump Suspends Mexico & Canada Tariffs, But China Levies Take Effect
If the China tariffs stay in place over time, promo suppliers say price increases are likely. Meanwhile, distributors are wrestling with how, at this stage, to communicate with clients about the levies.
Read MoreFine Lessened but Man Must Still Pay Nearly $900K For Illicit Vistaprint Stock Trades
Charlie Jinan Chen was seeking a new trial in a civil enforcement case, but a judge found the ruling against the restaurateur should stand, though he halved the financial penalty.
Read MoreCounselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products
The EPP team is joining Overture, which reportedly generated $130 million in 2024 revenue. Former EPP owner Michelle Sheldon is stepping down but will help ensure a smooth transition.
Read MoreUSPTO Rejects Utah NHL Franchise’s ‘Yetis’ Trademark Over Clash With Cooler Brand
The still-unnamed franchise wanted to use “Yetis” as its moniker, but trademark officials rejected the plan.
Read MoreVisual Marketing Systems Appoints Eric Kahle as President
The appointment comes as the result of a 10-year succession plan developed by the family-owned business.
Read MoreThe Exit Strategy Blueprint: Maximizing How Much Your Business Sells For
Use this practical advice to increase your company’s market value and secure a lucrative deal.
Read MoreRising Costs & Supply Chain Shifts: The Potential Fallout for Promo From Trump’s New Tariffs
There’s also concern the new levies will saddle end-buyers with heavier cost burdens that prevent or limit their ability to invest in branded merchandise.
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