From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
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Articles
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Read MoreAbeegha Solutions Unlocks Sales Potential With Entry Into Promo Products
Though it started life offering traditional printing and graphic design services, the company found success once it branched out into branded merch.
Read MoreCounselor’s 2025 International Person of the Year Shares Brand-Building Tips
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
Read MoreASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Read MoreU.S., EU Agree to 15% Tariff Rate, but Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
Read MoreASI Chicago 2025: Sell to Different Generations
Connect with buyers based on their generational cohort to close more sales, said Dave Saracino of Counselor Top 40 distributor iPROMOTEu (asi/232119), during a Power Session in Chicago.
Read MoreCounselor 2025 International Person of the Year: Carleen Gray, Stahls’
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.
Read MoreCounselor 2025 Person of the Year: Justin Zavadil, American Solutions For Business
With understated yet powerful leadership, ASB’s president has spurred the Counselor Top 40 distributor to significant growth, entrance into new markets and a total rejuvenation of its culture.
Read MoreMaximizing Your Printing Potential With Industry Color Expert Mark Geeves
Printing’s Alive host Warren Werbitt welcomes special guest Mark Geeves, co-founder and director of sales and marketing at Color-Logic, to discuss the incredible world of color in the printing industry.
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