Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…
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Direct-to-Embroidery Dye Company Coloreel Declares Bankruptcy
Coloreel Group AB, a Swedish company that specializes in thread-dyeing technology for embroidery, has filed for bankruptcy this week citing “an inability to develop its business volume quickly enough and, related to this, secure the necessary financing.” Serving customers in more than 20 countries, Coloreel seeks to make the embroidery process more efficient while reducing…
Read MoreGeiger Acquires Germany-Based Promo Distributor
Geiger already had an office in Düsseldorf, but this is its first acquisition in Germany, Europe’s largest national market for promo sales.
Read MoreWhat Does It Mean To Be ‘Made in the USA’?
As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and what’s not regarding domestic origin labeling and marketing of products.
Read MoreFully Promoted Unveils New Website, Brand Video
Fully Promoted has just launched a refreshed website and new brand video. The overhauled website has a streamlined aesthetic and new features, including a location search tool for end-buyers to find nearby Fully Promoted showrooms, as well as synchronization with Fully Promoted Connect, a platform that provides digital marketing resources, financial reporting capabilities, social media…
Read MoreWhite Castle Enters ‘Borderlands’ With Augmented Reality Packaging
The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.
Read MoreBAMKO Supports LGBTQIA Employees Beyond Pride Month With ‘GLAMKO’ Group
Growing up on a ranch in rural New Mexico, KJ Summers knew he was different – a feeling that came with no shortage of internal questioning and turmoil. Still, as he matured into his identity as a member of the LGBTQIA community, Summers determined to live openly and positively. In embracing who he is and…
Read MoreHanesBrands Moving to New Headquarters, Selling Current Corporate Offices
The apparel maker is remaining in Winston-Salem, NC, and plans to transition to the new space in early 2025.
Read MoreHurricane Beryl Barrels Into Texas Impacting Promo Firms
Promotional products companies in Texas were working to get operations back to normal Tuesday, July 9, after Hurricane Beryl slammed into the Lone Star State, knocking out power to millions and killing a reported eight people. Some of the worst effects of the storm, which weakened into a still-dangerous tropical depression as it spread fierce…
Read MoreThe Rise and Fall (and Rise Again) of Fidget Toys
More than just a fad, fidget-forward products are growing in popularity and functionality, with “pop-it” balls and spinner pens taking promo by storm.
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