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Archives: Articles

Articles

End-Buyer Research: Women

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products through U.S. customs as questions proliferate given new import duties.

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The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

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Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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Court Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed

It’s a preliminary legal win for the Trump administration. Still, the case brought by Liberty Justice Center remains in play, and 12 states have jointly filed a new lawsuit over the levies.

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The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what some believe is the next industrial revolution.

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