It’s an easier time to be a distributor than it was in 2020 or 2021, but that doesn’t mean it doesn’t require hard work, tenacity, and creativity. Over the last few years, distributors have had to learn difficult lessons about how to not only allow their businesses to thrive, but in some cases just stay…
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Jenna Quaranta to Join HPG in Senior Sales Role
HPG, Braintree, MA, announced that Jenna Quaranta will join the company as director of sales training and development starting Dec. 11, 2023. Quaranta has extensive experience, having previously spent more than nine years at alphabroder and two years at Knoss Apparel, and is a prominent thought-leader in the industry,…
Read MoreSock101 Hires Rachel Hoskins As National Sales Director
Sock101, Lee’s Summit, MO, announced that Rachel Hoskins has joined as its new national sales director. Hoskins brings a wealth of experience, enthusiasm, and a proven track record in sales leadership. Having worked in multiple facets of this industry makes her an invaluable addition to the company’s growing team.…
Read MoreThe Domino’s ‘Plowing For Pizza’ Campaign Is a Case Study in Big Ideas and Patience
In 2018, Domino’s was paving over potholes to make sure pizzas got to customers safely. Now five years later, after a pandemic made us all even more likely to order something delivered to our door, Domino’s is making sure a little weather doesn’t stop—or even slow down—the delivery speed by rolling out its “Plowing for…
Read MoreVantage Apparel Announces Julie Crawley as New Regional Territory Manager for New England
Vantage Apparel, Avenel, NJ, announced Julie Crawley as the new regional territory manager for New England, including Vermont, Maine, New Hampshire, Massachusetts, Connecticut, Rhode Island, and Northeastern New York. Crawley, a Drexel University graduate with a Master’s Degree in Fashion Design, begins her journey at Vantage Apparel with a rich background in the apparel industry.…
Read MoreHow Warner Bros., Krispy Kreme, and the Empire State Building Are Celebrating ‘Elf’ Anniversary
This year marks the 20th anniversary of the film “Elf.” To celebrate, Warner Bros., Krispy Kreme, and even the Empire State Building are rolling out merchandise and experiences.
Read MoreXbox Just Dropped a Bluey Themed Console with Matching Controller
Once again, Xbox’s rectangular console has shown an opportunity for simple but straightforward branding. We’ve seen it with pizza-scented controllers for the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, and a dreamhouse-themed console for Barbie. Bluey: The Video Game, based on the hit Australian animated children’s show “Bluey,” hit shelves last week. And while the…
Read MoreProforma CEO Vera Muzzillo Takes Home Silver Stevie Award
Proforma, Cleveland, celebrates CEO Vera Muzzillo, who was named the Silver Award winner in the Female Executive of the Year category at the 20th annual Stevie Awards for Women in Business, an international competition that honors women executives, entrepreneurs, and employees; and for decades has been hailed as the world’s premier business award. “This organization…
Read MoreProforma Unveils Certified Brand Specialist Program
Proforma unveiled its latest initiative– the Certified Brand Specialist training and certification program. This pioneering program is open to all who join the Proforma Family and represents a significant step forward in training and onboarding. It showcases Proforma’s commitment to excellence and innovation within the print, promotional products, and packaging industry. The Certified Brand Specialist…
Read MoreMarc Jacobs is Cracking Down on TOTE BAG Dupes, And Others Aren’t Taking So Kindly To It
A Chinese seller of handbags – including knockoff Marc Jacobs totes – has launched a declaratory judgment lawsuit against the high-fashion powerhouse brand.
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