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Archives: Articles

Articles

Trump Pauses Reciprocal Tariffs for Most Countries; Hikes Levies On China

The president said he was dropping specialized country-specific import levy rates he announced last week to a baseline 10% for at least 90 days.

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Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.

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Supercharge Your Direct Mail With Video in 2025

Pairing video with direct mail is a powerful engagement tool. Here are some ways to creatively implement it.

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Charley Lombardo Talks Long-Term Success

The GO2 Partners president discusses teamwork, trends and actionable solutions.

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Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists

The panel discussed the implications of the Trump administration’s tariffs for promo and offered advice industry businesses can use to mitigate the upheaval.

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Target Report: Experiential Graphics Under the Lights

There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.

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End-Buyer Research: Millennials

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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S&S Activewear Relaunches Prime Line Division

The hard goods division has a standalone website and dedicated sales and customer support teams.

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Legality of Trump Tariffs Questioned as President Hits China With Another 50% in New Tariff Rates

Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House has heaped a total of 104% in additional duties on China in 2025.

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4 Ways To Create Sticky Customers

How does one create a sticky customer? Here are four ways to make it harder for clients to move to another supplier.

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