Articles
Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreWhile its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
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June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
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Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
Read MoreReddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
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NC Custom, Hicksville, NY, has been chosen by Premier Group Network as the recipient for this year’s Paul Smith Supplier Performance Award for revenue above $50 million. This exclusive annual honor is awarded to a Premier Group Supplier that exemplifies excellence in the areas of quality of products, marketing support, internal customer service support, outside…
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Evans Manufacturing, Garden Grove, CA, announced the retirement of co-founder and president Alan Vaught. After an illustrious career spanning more than 30 years, Vaught has decided to step down from his role, effective June 30, 2023.
Read MoreThe heavy metal band Iron Maiden has taken legal action against a lingerie brand called Maiden Wear, hoping to block the company’s trademark on the basis that people would think it was associated with the band.
Read MoreMiller High Life and Planters debuted a fully co-branded line of merchandise, called “A Match Made in The High Life,” which features apparel, headwear, and other bar-themed accessories like bottle openers, can coolers and even neon signs.
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Proforma, Cleveland, announced that Jay Vento, president and owner of Proforma Spectrum Graphics has completed his acquisition of DataGuide, a more than $3 million printing and promotional products distributor headquartered in Boston.
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