Articles
For this month’s Executive Perspectives feature, we interviewed Tim O’Boyle, president of Journalbooks, Charlotte, North Carolina. Here, he discusses the resiliency of promo, reveals when he does his best thinking, and shares how his company continues to evolve.
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There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreDid you know that Domino’s gifted store managers branded Rolex watches in exchange for high sales in the ’80s and ’90s? It’s true, and now those branded watches are grails for watch collectors.
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IMAGEN Brands, Doniphan, MO, welcomed Brock Spurrell to the company’s sales team as regional sales manager for the Southwest territory, covering Arizona, Colorado, New Mexico, Nevada, Utah, and Wyoming. He now reports to Jackie Walker, national sales manager. “We’re delighted that Brock has joined our sales team,” said Lisa LeMond, vice president of sales and…
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In its continued effort to provide world-class customer service, Koozie Group, Clearwater, FL, has rolled out a clarification enhancement to its Koozie Group Tracker, a distributor’s one-stop shop location for all order-related information. Customers can now see all clarifications in one place and are presented with a more intuitive way to answer clarification questions. Additionally,…
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In our 2023 State of the Industry report, we look at legislative changes that could impact the way promotional products suppliers and distributors do business, economic factors that could continue throughout the year, and more.
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We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
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The Image Group, Holland, Ohio, announced the addition of Rick Low as division director, Richmond; and Chuck Rounds as vice president of business development. Both accomplished professionals will join the executive management team, contributing to the development and implementation of the company’s long-term growth strategies. Rick Low, CPIM, brings decades of active involvement in the…
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The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
Read MoreLiquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
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