The court case between Adidas and designer brand Thom Browne reached Manhattans’s Southern District Court yesterday, where it will be decided whether Thom Browne infringed on Adidas’ iconic three-stripe motif with its own horizontal stripe design. Adidas is seeking damages of $867,225, which it claims is the amount it would have made in licensing fees…
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The ‘Ice Embosser’ Puts a Logo Onto Ice Cubes
Restaurants, hotels and other hospitality industry businesses need to put their logo in as many places as possible. There are plenty of opportunities, too: towels, drinkware, napkins, signage, apparel, the list goes on and on. But, for the most part, the branding experience stops at the things the customer actually consumes. It doesn’t have to.…
Read MoreWhat Players in the College Football Playoffs Received in Bowl Game Swag
The Peach Bowl and the Fiesta Bowl are behind us, but let’s take a look at what some of the players received in branded merchandise. There was plenty of apparel and hard goods, but maybe not enough tech for some.
Read MoreHot Pockets Created a Pair of Shorts with an Actual Insulated ‘Hot Pocket’
Hot Pockets generally come in two temperatures: ice cold and scalding hot. Often, those temperatures exist at the same time somehow. But, people love them. And for those who want to keep them at their intended temperature, Hot Pockets just collaborated with Columbus Fashion Alliance on a pair of branded cargo shorts with an insulated…
Read MoreNFL Invests in Apparel Brand NOBULL, Agrees to Scouting Combine Sponsorship
The NFL is investing in a new apparel and footwear brand called NOBULL, which will sponsor the NFL Scouting Combine. According to The Athletic, the league voted last week to invest additional funds into the league’s capital fund 32 Equity to then invest in NOBULL. Since NOBULL’s founding in 2013, the NFL has invested $96…
Read MoreFully Promoted Appoints Andrew Titus as President
Fully Promoted, West Palm Beach, FL, announced the appointment of Andrew Titus as its new brand president. Titus, who also serves as executive vice president of development for United Franchise Group (UFG), will leverage his extensive franchise sales and development experience to accelerate the growth of Fully Promoted, both…
Read MoreH&M Already Pulled the Licensed Justin Bieber Collection
After Justin Bieber took to Instagram to complain about an unapproved merchandise line, H&M is pulling all of the products with his face and lyrics on them. “H&M has followed all proper approval procedures, as awe have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the…
Read MoreLiquid Death Is Selling a T-shirt ‘Designed By’ and Celebrating a Guy Who Broke 52 Bones in a Skydiving Accident
Liquid Death just released the “Hard to Kill” T-shirt, which benefits Austin Measles’, who broke more than 50 bones in a skydiving accident. The T-shirt design came from a handwritten request for the brand’s water while he recovered in the hospital.
Read MoreWhat Distributors Can Learn from Hackers and Skateboarding’s Sticker Culture
Hackers and skateboarders used stickers to signify to others that they were part of the clique. They were social capital. Now, stickers are a way to represent things like beer preferences, political ideology and more. Are your sticker promotions representing your end-users enough?
Read MoreStran Announces Acquisition of Premier NYC
Stran & Company, Quincy, MA, announced its acquisition of the assets and business of Premier Business Services (Premier NYC), Larchmont, NY. “We remain committed to our M&A growth strategy, and with over 30 years of experience in the promotional products industry, we expect Premier NYC to complement our capabilities and customer base,” said Andy Shape,…
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