FedEx’s e-commerce delivery division announced last week that it expects lower volume forecasts as customers ship fewer packages during the holiday season. Reuters obtained an internal memo to 6,000 independent contractors who handle the delivery and trucking for FedEx Ground in the U.S., which says the company expects” downward adjustments to volume forecasts. “These changes…
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NHL Teams and Convenience Stores Understand the Future of Promo Apparel is More Fashionable – Do You?
The Arizona Coyotes just appointed fashion designer Rhuigi Villaseñor as its creative strategist. What this means is a greater focus on branding and quality merchandise. That idea has been used at other businesses like fast food lately, and this move shows that it’s the future of promo branding.
Read MoreWarm Up Your Sales With Outerwear and Jackets
Seasonal changes represent a big opportunity for distributors when it comes to branded merchandise. As the summer months wrap up and we say goodbye to warm weather, businesses and organizations are preparing their cool-weather campaigns. That means instead of umbrellas and coolers, they’re looking for scarves and fuzzy blankets. When it comes to branded apparel,…
Read MoreSafety Made Acquires Assets of Ready 4 Kits
Safety Made, Keene, NH, announced that this week it has acquired the assets of Ready 4 Kits. The two companies share some history, with Safety Made president Paul Dubois getting his start at Ready 4 Kits until leaving in 2017 to start Safety Made. With this acquisition, Ready 4 Kits will become a brand within…
Read MoreCNN Employees Were Upset by Poorly-Timed Promotional Gifts
CNN staffers are upset after their larger parent company Warner Bros. Discovery announced layoffs and budget cuts, but that everyone still employed would receive a branded vest! Some employees received bizarre plaques after being let go by the company.
Read MorePlanning for Holiday and Seasonal Promotions Year-Round
Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…
Read MoreUniversity of Florida Celebrates Tom Petty Day with Apparel Collection Benefitting Charity
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
Read MoreCooling Roof Paint and Fruit Juice Ink: Creative Ways to Tell Brand Stories
A good signage campaign tells a brand’s story. Some companies are taking that message to heart down to the literal ink it prints with. Coors Light and Dole just debuted environmentally-conscious signage campaigns with equally green inks.
Read MorePeloton Loses Lawsuit Against Lululemon to Prove It Didn’t Steal Designs
Peloton lost its lawsuit seeking a court declaration that it did not infringe on Lululemon’s intellectual property. After counter-suing Lululemon, a court dismissed Peloton’s claim that it did not infringe on Lululemon’s intellectual property.
Read MorePromoStandards 2022 Tech Summit Postponed Due to Hurricane Ian, Will Take Place in Early 2023
PromoStandards announced its decision to postpone its inaugural Technology Summit in Tampa, FL, due to Hurricane Ian. The Tampa Marriott Water Street hotel has been evacuated and cannot guarantee it will accept guests in time for the event. For the sake of PromoStandards members, vendors and the Tampa Bay community, the event previously scheduled for…
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