Collecting postage stamps sparked my interest in the wide world of mail: first-class, business, airmail, you name it.
Read MoreHow a Childhood Hobby Plays Into My Career in Direct Mail
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Articles
TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy
There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.
Read MoreThe Red Zone: Focus and Finish
One of the most common and recurring themes that come up in discussion during strategy sessions with executive leaders is a frustration with plans that move forward only to stall out “inside the Red Zone.”
Read MoreYou Know the Steps. Can You Convert?
Every day I see people posting and sharing how to grow followers. I concede that’s important, but it isn’t the main thing. Knowing how to convert is the main thing.
Read MoreFeds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns
The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.
Read MorePromo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025
ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
Read MorePPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
Read More‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
Read MoreLogomark Becomes Exclusive Supplier of Incase Products
The California-based Counselor Top 40 company will now bring the popular retail bags and other products into the promotional products space.
Read MoreThe Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
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