Articles
Fully Promoted, West Palm Beach, Florida, has appointed Kevin Davydov to lead its promotional initiatives as its new marketing manager. Davydov brings an extensive background in corporate marketing with the franchise industry and has managed campaigns at international and local levels. He will lead Fully Promoted in streamlining marketing efforts…
Read More
Proforma was recently awarded two Graphic Design USA (GDUSA) In-House Design Awards. These wins represent the 11th consecutive year in which Proforma has been recognized for in-house graphic design leadership and excellence by GDUSA, a B2B thought leader for graphic design professionals for nearly 60 years…
Read MoreThe pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read More
As one of the biggest sports stars on the planet, Patrick Mahomes has all kinds of endorsement deals. But you won’t see the Kansas City Chiefs quarterback promoting beer. That’s because the NFL has (complicated) rules that (mostly) prevent active players from endorsing alcoholic beverage brands. But those rules don’t say anything about flashlights…
Read More
Cap America Inc. announced the additions of two multi-line sales representatives: Chris Yoder of 5Y Marketing and Valerie Spiller of Elite Marketing. 5Y Marketing is a multi-line rep agency that will serve Cap America customers in Wisconsin. Elite Marketing is a multi-line rep agency providing service in the state of Illinois…
Read More
Arch Promo Group, Roxana, Illinois, announced that it has acquired Hudson Valley Umbrella Company Inc., dba StrombergBrand Umbrellas, the supplier of custom printed rain umbrellas, patio umbrellas and more. Terms of the sale were not disclosed. The acquisition will expand Arch Promo Group’s offering to the promotional products industry…
Read More
“Stray,” an indie video game where you play as a cat traversing a futuristic city with a robot companion (just go with it), looks like a surprise hit. And Annapurna Interactive, the game’s publisher, came prepared. Alongside the release of “Stray,” the studio launched two pieces of tie-in merch, one of which is a branded cat carrier backpack…
Read More
Delegate CX (DCX), Dallas, announced that Michael Reisbaum, BASI, has joined the team as vice president of business development. Reisbaum joins DCX following just over four years at Blue Generation, where he oversaw the management of a select group of distributors. Prior to this, he held a number of senior sales and account management positions…
Read More
You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late night (miniature) burger cravings. And the revered fast food brand is now leaning into that reputation with special “Night Castle” packaging and merchandise that really commits to the late-night theme…
Read More
ADG Promo Products is now partnering with drinkware company Iron Flask. This new collaboration makes ADG Promo Products the exclusive decorator for Iron Flask’s range of products. Iron Flask is well known for its stance on sustainability. Its affordable, reusable drinkware helps the environment by reducing plastic waste…
Read More