Articles
HDS recently announced that it has agreed to a multi-year strategic branding partnership with the Pittsburgh Steelers. The top 50 branding agency will provide the Steelers and their sponsors NFL-licensed co-branded promotional merchandise and apparel. As part of the partnership, HDS will work closely with the Steelers to provide event-specific merchandise and more…
Read More
This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…
Read More
Hightech Grafix has announced that industry veteran Jason Phalen has joined the company as its new director of creative and production management. Phalen brings more than 16 years of graphic art, screen printing and embroidery experience to Hightech Grafix. He previously worked across the textile industry as a creative lead…
Read More
AIA Corporation (AIA) recently announced the expansion of its marketing team with the appointment of industry veteran Stacy Price as the new vice president of marketing. In this role, Price will lead the marketing team, overseeing strategy development and execution, brand awareness, public relations and integrated marketing efforts…
Read MoreIt seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read More
iPROMOTEu, Wayland, Massachusetts, has hired Laura High as vice president of marketing. High will be responsible for leading iPROMOTEu’s marketing team and overall marketing strategy to enhance the affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools…
Read More
Numo announced that it has partnered with Created Co. to bring the retail drinkware brand’s products to the promo industry. The stainless line includes a Cold Cup, 12 oz. Tumbler, 16 oz. Tumbler and a Camp Mug, all in retail-style packaging. The box for each item includes a window that allows the consumer a sneak peek. ..
Read MoreMarkets were braced for prolonged supply chain issues through 2022, but recently there were some reasons for optimism. Some experts think that was just a temporary reprieve, though, as strict COVID lockdowns in Shanghai—home of the world’s largest port—and the looming threat of West Coast port workers going on strike could once again snarl ocean shipping…
Read More
Showdown Displays, Brooklyn Center, Minnesota, announced the recent promotion of Chad Rizzo to strategic account manager. Rizzo joined Showdown in 2017 as a territory sales manager based in Texas. He quickly began developing strong relationships with Showdown’s distributor partners throughout the Southwest, growing his business consistently year-over-year…
Read More
Logomark and Eddie Bauer announced an exclusive partnership for the distribution of Eddie Bauer drinkware into the U.S. and Canadian promotional markets. Eddie Bauer, established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer, was the first to patent a quilted down jacket, and has since developed a reputation for producing quality, durable, and…
Read More