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Archives: Articles

Articles

How Mailers Can Build Better Relationships With Printers

PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.  

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Proforma Announces Five Leadership Promotions

The Counselor Top 40 distributor said the elevations of Michelle Dalton, Evan Gall, Derek Boyer, Sandy Acosta and Stephen Gainsburg will help “usher in a new era of innovation and growth.”

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Former Board Members Sue Gildan in Continued Fallout From Proxy Fight

Past Gildan Board Chair Donald Berg and nine other previous directors assert that the publicly traded Counselor Top 40 supplier owes them a combined $25.6 million.

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Fanatics Blends Print & Apparel With ‘Gold Logoman’ MLB Jerseys & Cards

Six players will wear jerseys with special patches, which will then be turned into trading cards at the end of the season.

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Direct Mail: Save Big and Stand Out in 2025

There are all kinds of strategies you can pursue to achieve efficiencies and control your costs for your direct mail campaigns.

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EPA Announces Plans To Roll Back a Slew of Environmental Rules

The agency is targeting dozens of rules, including some related to electric vehicles, coal plants and clean water. Promo leaders in the sustainability space expressed disappointment.

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Stat Spotlight: A Snapshot of the Economy at the Ides of March

Q1 is nearly complete. President Trump is two months into his second term. How’s the U.S. economy faring? These quick-hit statistics offer insights.

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Unlocking New Revenue: How PSPs Can Profit from Promotional Products

Matt Barnes, executive vice president at ASI and ASI Show, shares expert insights on how PSPs can successfully integrate promotional products, leverage technology, and stay competitive in this growing market.

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The UV Printing Advantage: How to Customize Promotional Products With Ease

To get a sense of the range and potential of UV printing and to understand recent advances in UV print technology, we talked with Roland DGA Product Manager Philip Chu.

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Connecticut’s Dept. of Economic & Community Development Wants To Launch Branded Merch Program

The initiative would help generate money for state tourism marketing efforts – and be an opportunity for promo products pros in the Southern New England state.

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