CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That’s bad news for the company’s shareholders, but buried in that report was a staggering statistic: Peloton’s 2021 branded apparel revenue topped $100 million—more than double its 2020 total…
Read MoreArchives: Articles
Articles
5 Lunar New Year Products to Celebrate the Year of the Tiger
Happy Lunar New Year! We hope everyone is excited about 2022 being the year of the tiger. Specifally, it’s the year of the water tiger, which, according to History Channel, happens every 60 years, and represents strength, clearing away evil and bravery. That sounds nice! February sort of falls during a holiday lull. There’s Valentine’s…
Read MorePromoCentric Acquires Northeast Creations
PromoCentric announced that it has acquired Northeast Creations. The start of the two companies’ relationship began when Northeast Creations had the need for an additional decorating and fulfillment resource, as the pandemic had taken a toll on staffing, production times, and an interruption to supply chains among…
Read Morealphabroder | Prime Line Launches Under Armour and Columbia Drinkware
Prime Line, the hard goods division of alphabroder, Trevose, Pennsylvania, announced the addition of two new retail brands to its assortment of drinkware products: Under Armour drinkware and Columbia drinkware. This new offering, which is already live and in stock at www.primeline.com, includes eight unique pieces…
Read MoreFrank’s Red Hot Introduced an ‘Edible NFT’ as a Promotional Contest Prize
The popularity of NFTs has made them viable prizes, but a lot of people might still feel like they want something, you know, real. Frank’s Red Hot is offering customers the best of both worlds with a chance to win a regular NFT as a promotional prize, and also including an “edible NFT.” Here’s what that means…
Read MoreRaining Rose Promotes Ben Drysdale to Western Region Account Executive
Raining Rose Inc. announced that Ben Drysdale has been promoted to Western Region account executive. Most recently, Drysdale served as a sales assistant, after originally joining as an intern during his study at the University of Northern Iowa. In his new role, Drysdale serves as the inside sales rep for…
Read MoreOutdoor Cap Company Promotes Jeanelle Harris to President
Outdoor Cap, based in Bentonville, Arkansas, announced that it has promoted current Chief Sales Officer, Jeanelle Harris, MBA, to the position of president, Outdoor Cap Company effective immediately. She succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as executive chairman to NOW Diagnostics…
Read More‘Illegal Merch’: MSCHF, the Company Behind Lil Nas X’s Satan Shoes, Is Trying to Get Cease-and-Desists Over Shirts
The line of “illegal merch” features long-sleeve shirts, modeled after motorsport tops, with the MSCHF logo on the collar and upper left-chest. Each shirt also features a logo from one of eight major brands, including Walmart, Amazon and Disney. Fans had to buy the shirt of the brand they thought would first send a cease and desist…
Read MoreProforma Reports Record Monthly Sales of $60M in December
Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…
Read MoreGenumark Names Mitch Freed CEO and Mark Freed Executive Chairman
Genumark, the largest Canadian-owned distributor of corporate branded merchandise, has named Mitch Freed its new CEO. Mark Freed, Mitch’s father and Genumark’s former president and CEO, will become the company’s executive chairman. Genumark is wholly owned by the Freed family, with Mark serving as the company’s top executive for 27 years…
Read More