The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding. And both the men and women received the same amount of merch, both featuring the “March Madness” branding as promised…
Read MoreArchives: Articles
Articles
5-Point Checklist to Evaluate Promotional Products Software
If you’re reading this, you’ve made the decision to invest in the growth of your business by exploring promotional products software. You might think this is a daunting decision, one that could have a significant positive or negative effect on your operation, so we came up with a five-point checklist to guide you toward a successful outcome…
Read MoreAAA Innovations Launches ‘Plant-A-Tree’ Program in Partnership With American Forests
AAA Innovations announced a partnership with American Forests, the oldest national conservation organization in the U.S. As part of AAA Innovations’ commitment to sustainability and environmental leadership, the company introduced the Plant-A-Tree Program, where it will plant one tree for every wood market umbrella sold…
Read MoreNYC Bakery Zabar’s Collaborates With Coach for Upscale (and Expensive) Branded Merch
We’ve got another example of a restaurant teaming up with a luxury brand to create some very pricy promotional products. This time it’s Zabar’s, the much celebrated bakery in New York City, collaborating with Coach for a line of branded merchandise. The line includes a sweater that retails for $495, a T-shirt for $150 and a leather tote for $550…
Read MoreThe White House’s Plan to Combat Rising Shipping Costs
The Biden Administration is taking steps to combat supply chain issues, specifically ocean shipping. In a White House statement, the administration announced a plan designed to ensure that ocean freight companies “cannot take advantage of U.S. businesses and consumers.” The White House said a large part of the problem is that three…
Read MoreKoozie Group Promotes Phil Gergen to Senior Vice President of Technology
Koozie Group, Clearwater, Florida, recently announced the promotion of Phil Gergen to the role of senior vice president of technology. Gergen, who was most recently vice president of information technology, was promoted on March 3. In his new position, he will lead the entire technology team…
Read MoreFrom Artists to Museums, Branded Merchandise Is Booming in the Art World
Art museums and artists are doing more to blend retail and appreciation through branded merchandise. Want proof? Look no further than a recent ArtNet op-ed by Elliot Safra, titled “Why Artist and Museum Merchandise Is the Next Major Growth Category for the Ever-Expanding Art Market”…
Read MoreOrbus Launches New E-Commerce Website
Orbus Exhibit & Display Group announced that it has launched a new e-commerce store on Orbus.com that improves customers’ experience when ordering. The new e-commerce site provides customers with user-friendly ordering, expedited order processing and more comprehensive information at their fingertips…
Read MoreWendy’s Creates ‘Morty’s Mayhem’ Pop-Up in Las Vegas With Special Signage, Merchandise and More
For March Madness, Wendy’s has once again collaborated with Adult Swim for a special “Morty’s Mayhem” pop-up event. Previously, Wendy’s had transformed a restaurant into “Morty’s,” complete with special signage throughout the experience. This time, Adult Swim and Wendy’s will similarly deck out the restaurant and give customers the chance to win branded merchandise…
Read MoreFC Barcelona Will Advertise Music Artists on Jerseys Thanks to Spotify Deal
FC Barcelona will play next season with Spotify’s logo on the front of their shirts, but for certain games, the popular music streaming service might give way to specific artists looking to advertise on one of the most celebrated jerseys in sports. Spotify might shine a spotlight on artists like Shakira, The Weeknd and more by putting their names and logos on the shirts…
Read More