Articles
You might remember Oatly from that weird Super Bowl commercial everybody hated, but the brand wants to be known for more than just oat milk and jingles. It wants to be known as a “sustainability company that happens to make oat milk and merch,” and its latest branded apparel collection is a step toward that goal…
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McDonald’s has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald’s formula…
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commonsku, a promotional products business and sales software, has opened registration for skucon, a hybrid experience with the option to attend either in-person or virtually on Jan. 9, 2022. skucon is a conference for distributors and suppliers in the promo industry who want to…
Read MoreReddit launched a pilot program that will allow individual subreddits to host their own branded merchandise stores on-platform, with proceeds from sales going toward each subreddit’s operating expenses. The initial launch includes just six subreddits, but the company indicated it could expand if things goes well. Reddit is home to 2.8 million subreddits in total…
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The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?…
Read MoreA debt relief startup has been drawing on the theme of Netflix smash hit “Squid Game” for a self-promotion that feels a little bit on-the-nose. People in New York and Miami might have found one of 10,000 business cards with the same three symbols as on the show, but with the message on the back saying “There’s a better way to get out of debt”…
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Firebrand Global Marketing, Clarendon Hills, Ill., announced that it has welcomed Malati Limaye, TAS, as account and marketing support. As a newcomer in the industry, Limaye will start by providing support to the customer service, sales and marketing departments while pursuing education through PPAI and on various industry platforms. Limaye brings a Bachelor of Arts…
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Heinz just launched “Tomato Blood,” a Halloween-themed ketchup featuring a special label with the horrifying new name. The bottles will be available in grocery stores and at an online store that has several Tomato Blood tie-in items available for purchase, including a costume kit. There’s also a fun social media component…
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Koozie Group announced the donation of 100 Dell and HP laptop computers to A New Direction for Women and Men Inc., a well-established residential facility for drug and alcohol recovery. As part of its mission, A New Direction for Women and Men aims to provide a structured and nurturing environment in order to…
Read MoreA company called Creative Goods Merchandise developed a program that allows Broadway theatergoers to scan QR codes around the theater and place orders from their mobile devices. Once the show is over and the lights are back on, they can grab their merch on the way out…
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