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Archives: Articles

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The March 2025 Print & Promo Marketing Digital Edition Is Live

The digital March 2025 issue of Print & Promo Marketing is now live, including the inaugural “Rising Stars” feature, SEO best practices, promotional tech trends and more.

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Goldstar Acquires Australian Supplier, Expands Into New Continent

The Tennessee-headquartered Counselor Top 40 supplier already did business in the North American and European promo marketplaces, and is now extending its reach.

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S&S Integrates alphabroder Products on Its Website as AB Brand Sunsetting Nears

Counselor Top 40 supplier S&S Activewear will house all alphabroder products on its U.S. and Canadian website. Ultimately, the alphabroder site and brand name will be retired in the U.S. and Canada this year.

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Trade War: New U.S. Tariffs Take Effect, Prompting Countermeasures From Top Trading Partners

President Trump moved forward with import levies on Canada, Mexico and China, sparking retaliatory actions. The conflict stands to increase promo product pricing and potentially affect end-buyer spending.

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Four Merch Takeaways From South by Southwest

The Austin festival is a tastemaking event for culture, and its merchandise is no different.

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End-Buyer Research: Nonprofit

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Garment Printer Ink Rebrands To Reflect Expansion Across Print & Promo

The equipment supplier is also offering new products for processes like sign printing and promotional product decoration.

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What the Heck Is Going On With Tariffs?

When it comes to tariff threats, every day seems to bring another twist from the White House. Here’s a look at where things stand on levies and how they may impact promo.

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Primers & Pretreatments: Critical Factors for Adhesion & Quality

Beyond durability, successful print quality, including color control, requires ink and substrate to work hand in hand. For certain substrates, what joins these hands, so to speak, is often a pretreatment or primer.

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Stay Ahead of the Curve for Impactful Outdoor Signage

From LED displays to sustainable materials, the latest trends present exciting opportunities and unique challenges. Here’s what you need to know to create durable, compliant outdoor fabrications that make a lasting impression.

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