A&W is turning old and leftover promotional apparel into a fresh new streetwear collection called the “Thrift Store Collection.” Each of the 47 pieces is unique and made from upcycled promotional items, some of which feature a Frankenstein-esque, “sewn-together” look…
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2021 Wrap-Up: Our Most-Read Stories of the Year
In all our years covering the promotional products industry, this might be the most eventful year we’ve experienced. With so many big stories, it’s easy to forget about some of the things we published in 2021. So, in case you need a refresher like we do, here are the 10 most-read Promo Marketing stories from 2021…
Read MoreMark Gammon Promoted to CEO of Cap America
Cap America, Fredericktown, Missouri, announced that Mark Gammon, currently the company’s president and chief operating officer, has been appointed to CEO. Gammon will assume the new role on Jan. 1, 2022, the start of the company’s new fiscal year. Gammon succeeds founder and current CEO Phil Page…
Read MoreBAMKO Closes Dec. 10 for Global Mental Health Day
BAMKO, Los Angeles, announced this week that it will close its global operations today, Dec. 10, for a company-wide mental health day. “BAMKO’s Global Mental Health Day came about as a direct response to feedback we received from our team,” said Stephanie Bass, director of global human resources for BAMKO…
Read MorePantone Announces 2022 Color of the Year: Very Peri
Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says “displays a carefree confidence and a daring curiosity that animates our creative spirit.” The Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or feeling of society going into the year…
Read MoreP.F. Chang’s Launches Branded Apparel, Cookware and More as It Moves Toward Lifestyle Brand
P.F. Chang’s is marketing itself as more than just a restaurant by introducing a full line of branded goods ranging from apparel to kitchen items. The apparel selection is especially noteworthy, in that none of the 11 items features obvious P.F. Chang’s branding. Most feature design elements related to the brand…
Read MoreHow to Market Without Facebook (and Why You Should Be Thinking About It Now)
For all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…
Read MoreBDA LLC Expands Into European Union With Distribution Center in the Netherlands
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced a new distribution and fulfillment center in Amsterdam, Netherlands, to reduce shipping times, expedite importing and lower costs for the branded merchandise needs of its leading global enterprise clients…
Read MoreNorwegian Soccer Team’s New Jersey Is One Big QR Code (to Raise Awareness of Qatar ‘Sportswashing’)
Are you familiar with Tromsø IL? Probably not, unless you’re really on the up and up when it comes to Norwegian soccer. It’s actually the northern-most soccer club in the world. But now its claim to fame can be that it’s the first club to create a jersey that functions as one big QR code…
Read MoreSailor Jerry Is Giving Away Custom Sweaters That Show Off Tattoos
Sailor Jerry’s, a brand that appreciates the physical art form of the tattoo, just released a new sweater with strategically placed cutouts so you can still show off your ink while you rock your holiday best. From now until Dec. 10, people can post images of their tattoos on social media for a chance to win one of 20 custom-made sweaters…
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