Articles
In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles…
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Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
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Proforma recently presented an overview on technology in the promotional products world at the Career Showcase at the University of Florida. The presentation, led by Stan Maxwell, Proforma’s chief strategy officer, and Brian Roney, Proforma’s director of e-commerce, focused on promotional product industry trends and the importance of technology including…
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“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreThere’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
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4imprint, Oshkosh, Wisconsin, awards grants to 350 nonprofits throughout the U.S. and Canada to purchase promotional items to thank volunteers, raise funds and achieve other goals during Q3 of 2021. The $500 grants came from 4imprint’s one by one program…
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PRINTING United Expo yesterday announced that anticipation and excitement for the 2022 event, taking place at the Las Vegas Convention Center on Oct. 19-21, continues to grow as it welcomes a record number of exhibitors and sponsors. This excitement, according to those joining the show, stems from the desire to reconnect with customers, showcase…
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Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…
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If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…
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iPROMOTEu, Wayland, Mass., recently launched its Supplier Showcase Series, holding the first event virtually Oct. 26-28, 2021. iPROMOTEu’s top affiliates and selected suppliers who are part of the iPROMOTEu Preferred Vendor Program participated in the three-day event…
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