Articles
Universal Unilink welcomed Adriana Laurenti as marketing coordinator. Laurenti will be responsible for developing and executing marketing initiatives, including member recruitment and promoting member engagement. She is trilingual and received a bachelors degree in marketing from Greenville University in Brazil…
Read MoreBuffalo Wild Wings is hoping that a few college basketball games go into overtime during this year’s NCAA tournament. After all, that’s the only time fans will be able to shop for exclusive branded merchandise. The “Home of Overtime” collection, which includes a T-shirt and hoodie, unlocks only when a March Madness game goes into extra time…
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Fully Promoted, West Palm Beach, Florida, part of the United Franchise Group (UFG) affiliated family of brands, hosted its annual convention in Fort Worth, Texas, for 2022. The three-day event, themed “Branding We Grow,” featured networking events, presentations, vendor roundtables, an award ceremony and educational opportunities. ..
Read MoreThe NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding. And both the men and women received the same amount of merch, both featuring the “March Madness” branding as promised…
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If you’re reading this, you’ve made the decision to invest in the growth of your business by exploring promotional products software. You might think this is a daunting decision, one that could have a significant positive or negative effect on your operation, so we came up with a five-point checklist to guide you toward a successful outcome…
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AAA Innovations announced a partnership with American Forests, the oldest national conservation organization in the U.S. As part of AAA Innovations’ commitment to sustainability and environmental leadership, the company introduced the Plant-A-Tree Program, where it will plant one tree for every wood market umbrella sold…
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We’ve got another example of a restaurant teaming up with a luxury brand to create some very pricy promotional products. This time it’s Zabar’s, the much celebrated bakery in New York City, collaborating with Coach for a line of branded merchandise. The line includes a sweater that retails for $495, a T-shirt for $150 and a leather tote for $550…
Read MoreThe Biden Administration is taking steps to combat supply chain issues, specifically ocean shipping. In a White House statement, the administration announced a plan designed to ensure that ocean freight companies “cannot take advantage of U.S. businesses and consumers.” The White House said a large part of the problem is that three…
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Koozie Group, Clearwater, Florida, recently announced the promotion of Phil Gergen to the role of senior vice president of technology. Gergen, who was most recently vice president of information technology, was promoted on March 3. In his new position, he will lead the entire technology team…
Read MoreArt museums and artists are doing more to blend retail and appreciation through branded merchandise. Want proof? Look no further than a recent ArtNet op-ed by Elliot Safra, titled “Why Artist and Museum Merchandise Is the Next Major Growth Category for the Ever-Expanding Art Market”…
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