Articles
Proforma’s Owner Advisory Council (OAC), recently held its annual planning meeting with Proforma’s top Executive Team members. Every year, the Proforma OAC members are elected by their fellow affiliate owners in their North American geographical area…
Read MoreThe Sonic Swag Shop, the drive-in restaurant’s e-commerce store, is now full of new T-shirts, can coolers, socks and pins. That’s all plenty exciting for Sonic fans, but one item from the drop has already sold out: a replica of the tumbler that “America’s Got Talent” judges use…
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As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year’s list…
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For many distributors, the coronavirus pandemic has been a mixed bag of challenges and opportunities, ups and downs. That helped shape our newly combined (and expanded) 2021 Top 75 Distributors list. According to our data, the top 75 print and promotional products distributors totaled $6.79 billion in 2020 sales…
Read MoreAward shows always go all-out for the gift suites for nominees. This year’s Emmy Awards event is no exception, with merchandising experts estimating that the gift set is worth $104,825.98. It was also filled with luxury versions of various promo favorites, plus a personal photo printer from HP…
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Geiger has promoted Geiger UK managing director Vicky Kinasz to its executive team and Elizabeth Fagan to vice president of Crestline. Kinasz will work on strategic planning, policy, and overall future business growth and direction for Geiger. Fagan will oversee all aspects of the Crestline business unit…
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After 28 years of mastering its craft and its acquisition by HPG in 2020, Webb Company has changed its name to “Mixie.” With the new company name comes a new logo, website, font, marketing collateral, product photography and entire visual identity system, along with a newly completed, state-of-the-art production facility…
Read MoreJohn Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…
Read MoreSpaceX just sent four non-astronauts into orbit, with the promise of more commercial trips in the future from other companies like Virgin Galactic. But the trip didn’t just include the lucky crew members—it also included merchandise from the voyage’s sponsors, like stuffed toys promoting a Netflix show and custom space-themed watches from IWC…
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commonsku, a Toronto-based promotional products business and sales software, has hired industry veteran and former distributor Anna Nguyen as director of product management. Nguyen was most recently a former partner and the chief operating officer at Monarch, a Chicago-based distributor…
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