NAPCO Research and Promo Marketing recently released the fourth iteration of their ongoing Promotional Products Industry Recovery Research, which aims to track how the promotional products industry is reemerging from issues faced during the COVID-19 crisis. According to the latest current indicators reading, business activity throughout the industry is rising…
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Curation: The Most Underrated (and Teachable) Skill for the Promo Professional Today
You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…
Read MorePop! Promos Wins Jack Nadel 2021 Creative Supplier of the Year, Inside Rep of the Year
For the fifth year in a row, Pop! Promos, Philadelphia, has been named Jack Nadel’s Creative Supplier of the Year. This year, the company took home double honors, with Pop! Promos account executive Katie Swinburn named Jack Nadel’s Inside Rep of the Year. Swinburn has been working closely with JNI for six years and…
Read MoreA Promo Gold Rush? After Starbucks Korea’s Hugely Popular Summer Giveaway, Other Brands Are Lining Up to Try Similar Promotions
After seeing a pair of Starbucks promos become the it-products last summer, other Korean brands are trying to catch that same lightning in a different bottle. A number of brands have begun rolling out camping gear and suitcases as customer loyalty incentives, with many of the products similar (and in some cases identical) to the ones Starbucks used…
Read MoreBall Park Wants Summer to Officially Start May 20 (and Will Give You a Killer Prize Pack If You Sign the Petition)
To convince America to sign a petition that would make May 20 the official start of summer, Ball Park is holding a giveaway where 75 lucky winners will receive a prize pack that includes a hoot dog pool float, kiddie pool, pool noodle (complete with grill marks), a visor, an apron, flip flops and sunscreen…
Read MoreWhat the New CDC Guidelines Could Mean for Mask Demand
The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand…
Read MoreQUINN Promotes Dawn Duggin to Sales and Marketing Lead
QUINN, Hanover, Pa., has announced Dawn Duggin as the company’s new sales and marketing department lead. Increasing demand through the first quarter of 2021 has led QUINN to promote from within and actively seek new talent in the…
Read MorePokemon Collaborates With Pop Stars for Co-Branded Music Videos and Tie-In Merch
Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…
Read MoreNew York Assemblywoman Introduces Cannabis Packaging Recycling Legislation to Limit Waste
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense…
Read MoreEagle Promotions Honored With Minority Supplier of the Year Awards
Eagle Promotions, Las Vegas, was honored with two awards by the Western Regional Minority Supplier Development Council, a nonprofit dedicated to promoting minority-owned businesses. Eagle owners Sean Ono and Mario Stadtlander were recognized during the 2021 Impressions: Excellence in Supplier Diversity Awards on May 6, 2021…
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