Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
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PRO Act, Bill That Threatens Independent Contractor Status, Passes House
The PRO Act (H.R. 842), passed in the House with a 225-206 vote on Tuesday. The bill, intended to support workers in the gig economy by making it easier for them to unionize, would effectively eliminate independent contractor status on a nationwide level. The bill now heads to the Senate, though it is unlikely to…
Read MoreHow Brands Used Merch to Celebrate and Give Back on International Women’s Day
Yesterday was International Women’s Day, and brands seized the opportunity to celebrate inspirational women and draw attention to important issues or causes. Some of them even did it through merchandise, with clever twists on their branding or items designed to give back. Here are a few of our favorite examples…
Read MoreTwitter Is Testing an E-Commerce Shopping Feature on Tweets
Twitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself…
Read MoreVisionUSA Teams Up With UPS to Deliver Carbon Neutral Initiative
VisionUSA, the Dallas-based designer and manufacturer of branded promotional products, today announced a collaboration with UPS to improve corporate sustainability practices. Working with UPS, VisionUSA will minimize monthly shipping emissions with voluntary or regulatory carbon credits. “Our goal is to leverage the best practices of environmental responsibility,” said Felix Soliz, president of VisionUSA. “Our mission…
Read MoreRecord Snowfall at Major FedEx Hub Caused Even More Shipping Delays in Another Setback for Shippers
FedEx is facing prolonged delays due to winter storms at its Memphis hub last month. The centrally located Memphis hub is FedEx’s largest, chosen in part due to the nearby Memphis International Airport rarely being closed due to winter weather. But, “rare” does not mean “never”…
Read MoreTrump’s Lawyers Send Cease-and-Desist to Republican Groups Using His Name and Likeness for Merchandise
Former President Donald Trump’s lawyers reportedly sent cease-and-desist notices to three of the largest GOP fundraising groups, ordering them to stop using his name and likeness on merchandise and fundraising material. The three groups, the Republican National Committee, the National Republican Congressional…
Read MoreAlison Adams Joins Universal Unilink as Marketing Executive
Universal Unilink announced that it has hired Alison Adams as marketing manager. Adams will curate strategic marketing campaigns; plan, design, and implement content; and work closely with suppliers to deliver pertinent news to members. Adams brings with her three years of marketing and advertising…
Read MoreThe Louvre Turns to E-Commerce, Branded Merchandise Partnerships Amid COVID
The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…
Read MoreTrevor Bauer Almost Chose the Mets Over the Dodgers Because of a Merchandise Mistake
Los Angeles Dodgers fans celebrated when National League Cy Young winner Trevor Bauer signed with the team this off-season. But, thanks to a merchandise mistake, Bauer almost signed with the New York Mets. Eagle-eyed fans noticed that a link in his Instagram profile led to “LFGM” merchandise, which stands for…
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