We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
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Sportsman Cap & Bag Grows Collection of Trending Tie-Dye
Now available at Sportsman Cap & Bag, Lenexa, Kan., are three new tie-dye styles from house brand Sportsman, including a knit (SP412), dad cap (SP400) and bucket hat (SP450). “Tie-dye is selling,” said Sportsman Cap & Bag president Dan Saferstein. “With a variety of colors, our new family of tie-dyes are cool and accessible at…
Read MoreNew ‘Carbon Neutral Certification’ Isn’t Perfect, But It Makes Sustainability More Accessible (and Appeals to Younger Buyers)
Carbon Neutral Certification, a distinction set up by a nonprofit that shows that a company is offsetting its greenhouse emissions, aims to be a more accessible way for brands to commit to more sustainable practices. As Gen Z and millennials age into buying positions, this is an important factor…
Read MoreGoogle, Amazon and Social Media Sites Ban Face Mask Ads, Making PPE Sales Difficult
Online platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they’ve worked around the advertising bans…
Read MoreProposed Legislation to Protect Unionizing Rights Would Effectively Eliminate Independent Contractor Status Nationwide
The Protecting the Right to Organize (PRO) Act (H.R. 842) would, among other things, prevent American employers from “misclassifying” their employees, preventing them from receiving union benefits. In doing so, it would essentially eliminate independent contractor status, with major implications for promo businesses…
Read MoreWestbridge Capital Ltd. Closes Acquisition of Overture Promotions
Westbridge Capital Ltd., through its subsidiary, Overture Promotions Inc., closed the acquisition of the business of promotional products company Overture. Westbridge Capital will be supporting a team led by Lou Weisbach and JoAnn Gilley. Weisbach founded HA-LO Advertising Specialties in 1971, and served as its CEO for almost three decades. During Weisbach’s tenure, HA-LO became…
Read MorePromotional Totes and Bags: Product and Decoration Trends, Sales Ideas and More
With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
Read MoreGildan Bounces Back With Big Q4: Activewear Sales Strong, Imprintables Mixed
Gildan Activewear reported strong results for the fourth fiscal quarter of 2020, with sales up 4.8% year over year to $690 million. For the full year, Gildan’s sales were down $225.3 million due to the pandemic’s impact in Q1 and Q2, but the company’s fourth-quarter numbers are an encouraging sign for the apparel market…
Read MoreGucci Uses ‘Detroit Vs. Everybody’ Design for T-shirt Line Featuring Major Cities
You’ve probably seen one of those “[Insert city name here] vs. Everybody” shirts. They’re a source of local pride, and carry over to a city’s sports and cultural identity. Gucci certainly noticed their popularity, and borrowed the phrase from original “Detroit vs. Everybody” designer Tommey Walker for its “Gucci vs. Everybody” line. The T-shirts are…
Read MoreOur 5 Favorite Promotional Products of the Week: Branded Boxers, Pet Bandannas & More
Jason Sudeikis accepted a Golden Globe while wearing a branded hoodie featuring his sister’s business. That was probably the best promotional product of the week, but we’ve got five more for you today, including Tommy Wiseau boxers, some fun Minor League Baseball merch and more…
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