Articles
Sonic might be a nationwide chain, but people still treat it like a piece of their local culture. Everyone has their Sonic they like to go to, and the ones in the next state over just aren’t the same. To celebrate that geographic diversity, Sonic released a line of 46 individually designed T-shirts—one for each state with a Sonic restaurant…
Read More
We have a confession to make: We didn’t fill out a March Madness bracket this year. Without basketball to distract us, we’ve had more time to focus on more important matters, like collecting some of the coolest and most interesting branded products from around the web. Now that’s the real Big Dance, as far as we’re concerned…
Read More
Spring is officially here, and with Easter Sunday just a few days away, who doesn’t want to add a little marshmallow-y flavor to their … Pepsi? Sounds a little questionable, right? But Pepsi and Peeps are pretty certain that fans of both sugary treats will want to mix the two—especially when it comes in such fun packaging…
Read More
Dunkin’s new branded merchandise collection is a partnership with TikTok personality Charli D’Amelio, the platform’s most-followed creator with more than 111.6 million followers. The line is a culmination of three big trends we’re seeing right now in branded merchandise: limited run to drive hype via exclusivity, collaborating with celebrities for their own…
Read More
AIA Corporation, Appleton, Wis., hosted its first virtual Marketing Lab event earlier this month, bringing together nearly 90 owners and seven speakers for two days of hands-on learning and collaboration. Topics discussed included social media, email marketing, company stores, and website and email analytics…
Read More
One distributor’s one-on-one meetings at a recent Promo Marketing virtual business development event led to $7,000 in orders after the supplier helped put together virtuals for a few of her clients. More than that, though, the meetings laid the groundwork for future business. Here’s how…
Read MoreJapanese sportswear company ASICS had to do some PR damage control after releasing a statement supporting the nationalistic “One China Principle” and insinuating that it would continue to source cotton from Xinjiang province. After receiving criticism on social media, ASICS, which is the official apparel supplier for the Australian Olympic team…
Read MoreAn independent laboratory tested 260 hand sanitizer products from manufacturers given interim FDA approval and found that 44 contained benzene, which the CDC says can cause blood cancers like leukemia. Of the 44, none were from suppliers associated with the promo industry, but two were Star Wars branded sanitizers sold at retail by Disney…
Read More
Sure, you can enjoy your favorite drinks from home, and you can watch sports on TV. But does your home entertainment area smell like your favorite sports bar? Thanks to three scented candles from Miller Lite, it can. The beverage brand released “Game Day Bar,” “Dive Bar” and “Beer Garden” candles, with proceeds going to the hospitality industry…
Read More
Koozie Group (previously BIC Graphic) announced leadership team updates to help accelerate continued efforts to build a foundation for scalable and sustainable growth. Melissa Ralston will move into the role of chief revenue officer, while Pierre Montaubin has been promoted to senior vice president for product management and sourcing…
Read More