Chipotle is once again pushing the boundaries of what a fast food restaurant can do to market itself by releasing food-themed makeup kits. The collaborative release with e.l.f. Cosmetics includes a limited-edition line of vegan, cruelty free cosmetics (and a sponge shaped like an avocado)…
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Hidden Valley Ranch’s Month-Long Promo Is the Result of Years of Outside-the-Box Thinking
We’ve seen so many promotional campaigns from Hidden Valley Ranch, and yet it still finds ways to surprise us. After stockings full of dressing, inflatable bottles for the holidays, the brand’s latest month-long promo campaign ends with a branded refrigerator…
Read MoreHow One Distributor Used Print and Promo Mailers for an Effective Self-Promo
Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo…
Read MoreDave Leskusky Named President of PRINTING United Alliance
PRINTING United Alliance, Fairfax, Va., announced that Dave Leskusky has been appointed president of PRINTING United Alliance. Leskusky has successfully overseen operations at NAPCO Media, which melded with the Alliance in 2019 to further connect members and the industry at large with a comprehensive platform of the most widespread…
Read MoreSanMar and T-Mobile #GiveThanksNotPranks This April Fools’ Day
SanMar today announced its support for T-Mobile’s #GiveThanksNotPranks movement, stepping away from the traditional April 1 pranks and instead giving thanks to educators across the country. SanMar is partnering with T-Mobile to show appreciation for teachers across the country who have gone above and beyond for students…
Read MoreThe Utah Jazz/Snowbird Ski Resort Co-Branded Apparel Collab Is Something Every Sports Franchise Should Copy
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
Read MoreHouston Has a ‘Record-Breaking’ Stretch of In-Person Events Scheduled for Late 2021 (and More on Cities’ Branded Tourism Safety Initiatives)
Almost a year after the initial shutdowns in the U.S., popular tourist destination cities are using branded safety efforts to attract visitors and ensure that they feel comfortable, helping bring back much-needed tourism dollars to businesses like hotels and restaurants. One example is Houston Clean, which initially launched in August…
Read MoreAmazon Expands ‘Gamified’ Employee Appreciation Program, But Some Workers Say ‘Swag Bucks’ Aren’t Enough
Amazon is set to expand its “FC Games” program that turns warehouse tasks into arcade-style video games. Designed to increase productivity while rewarding top performers with “swag bucks” redeemable for branded merchandise and other items, the program might actually be having a negative impact for some workers…
Read MoreHow One Buying Group Is Bringing Print, Promo and Office Supplies Together to Help Distributors Meet the Evolving Needs of Today’s Customer
In January 2020, Ampersand Group’s Todd Mellon and his team officially launched The Power of One Group. The idea was simple: Create a robust directory of vendors in print, promo and office supplies, giving distributor members easy access to all three segments…
Read More6AM Sourcing Offers North American Products for Custom Apparel and Promotional Products
6AM Sourcing, Upland, Calif., is a group of industry experts with more than 20 years of experience in sourcing, supply chain management, compliance, product development, design, logistics and export expertise. As the world looks ahead to a post-pandemic era, the company is building…
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