Happy St. Patrick’s Day, everyone! Or, as they say in Ireland, Lá Fhéile Pádraig sona duit. OK, now repeat that back. Just kidding. We’re not going to quiz you on your Gaelic (for now). But we are going to celebrate a little with a few St. Patrick’s Day-themed promotional items thrown into our usual Fave Five Fare…
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Decoration Diaries: How a Creative Application Led to a Best-Selling Branded Apparel Item (and $11,000 in Sales)
For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
Read MoreNew alphabroder.com Offers Enhanced Customer Experience
The new alphabroder.com delivers a superior customer experience with redesigned home page navigation, quicker access to account information, enhanced product pages, an upgraded shopping cart and a more intuitive checkout. The redesigned website is now available to all customers. The new alphabroder.com is now live, with redesigned pages, giving users timely…
Read MoreOffice Depot Rejects Staples’ Latest Acquisition Offer
Office Depot parent company ODP Corp. rejected Staples’ latest acquisition offer yesterday, claiming that the offer “lacked basic deal terms including a purchase price.” Staples has been trying to purchase assets of Office Depot since 2015, when it was thwarted by the FTC…
Read MoreHere’s the Impressive Swag Players Will Receive at the NCAA Tournament
This year’s NCAA Tournament is taking place in one city—Indianapolis. And, to help student-athletes adapt to life inside the bubble, the tournament is giving out a pretty impressive branded gift set, including toiletries, bedding, games and more…
Read MoreAmazon Music Adds In-App Merchandise Store for Artists, Exclusive Collections
Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What’s really interesting is if and how the move integrates the company’s Merch by Amazon capabilities…
Read MoreThis Year’s Grammy Gift Bag Is All About Diversity and Inclusion
It’s Music’s Biggest Night! Well, Sunday is. That’s right, the 2021 Grammy Awards are happening, and while the event is going the mostly-virtual route of other award shows, there will still be the famous gift bags for nominees—with a few notable twists…
Read MoreBlue Generation Debuts 2021 Lookbook
Blue Generation, Long Island City, N.Y., is supplementing its annual catalog with the release of its 2021 Lookbook, featuring complete uniform merchandising examples to help distributors jumpstart sales. The newly released brochure is now available on Blue Generation’s website and ZOOMcatalog…
Read MorePromo Company Reaches Six-Figure Settlement With FTC Over False ‘Made in USA’ Claims
Akin Kurji, owner and president of Gennex Media, dba Brandnex, reached a $146,249.24 settlement with the FTC after he and his company falsely claimed online that their products were made in the U.S. If the names sound familiar, it’s because Kurji and his company were also involved in a price fixing case that started in 2017…
Read MoreiPROMOTEu Annonces Affiliate Award Winners During Virtual Conference
iPROMOTEu, Wayland, Mass., announced its annual affiliate award winners during REViVE 2021, the company’s virtual affiliate conference. The distributor organization hosted its annual awards gala to recognize and honor affiliates for their accomplishments in 2021…
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