Articles Archive - Page 410 of 1770 - Print & Promo Marketing

Pantone Again Selects Two Colors of the Year for 2021: Ultimate Gray and Illuminating

Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…

Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…

Next Level Apparel, Los Angeles, announced that Randall Hales has joined the company as co-CEO along with Joe Simsolo. Simsolo will be transitioning out of the day-to-day management of the company during 2021, but will continue to stay connected to Next Level as an advisor, board member and shareholder.…

We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more…

alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…

Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…

Cash App Perfected the Apparel Promo With Its Branded Streetwear Line

If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…

Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…