Articles
As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends…
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AIA Corporation introduced a new strategic plan, “AIA Reimagine,” that will drive impactful shifts in strategy to focus on AIA owners and their success in 2021 and beyond. To support the reimagined owner experience, AIA announced three new roles, including Vice President of Owner Experience, Director of Owner Success and Director of Business Development…
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McDonald’s has temporarily stopped issuing Happy Meals containing promotional toys for Disney’s Mickey & Minnie’s Runaway Railway ride after discovering an error in the QR codes printed on cards that come with the toys. The codes are designed to take users to a contest page, but in some cases did not work properly…
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Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has purchased Quality Foam Designs, a manufacturer of polyurethane promotional products in Elkhart, Ind. The acquisition supports AmeriFoam’s commitment to bring more value to its customers through an expansion of product offerings and…
Read MoreCome Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey’s “All I Want For Christmas Is You” on repeat, getting properly festive for the holiday season. There’s one person, though, who probably won’t be participating in this most beloved of annual traditions: Mariah Carey herself. That’s because…
Read MoreWith so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
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Smart Source LLC, the distributor of promotional products, printed materials and packaging, announced the addition of Michael Mikyska to head its Display Innovation Division. Mikyska will oversee the sales efforts and expansion of this product segment through existing client relationships as well as…
Read MoreSpotify famously underpays its artists per stream, and is actually making it even harder for them to earn a living from streams alone. However, Spotify has now made it possible for artists to sell merchandise directly through the app, which is a good thing for artists with tours and live shows on hold…
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The whole “not doing Thanksgiving” thing is a bummer, sure. But Jose Cuervo has a solution: If you can’t physically go to Thanksgiving dinner at Meemaw’s house this year, why not do the next best thing and send a life-size printed cardboard cutout of yourself instead?…
Read MoreHow often should you replace your face mask with a new one? That answer depends on the quality and construction of the mask, and also how tough your washing machine is on it. There are a few main factors to consider when determining if a mask is past its useful life…
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