Articles
Amy Rabideau has joined eXtendTech, Montville, N.J., a NetSuite application provider with a focus on the promotional products industry, as senior project director. Rabideau has more than 20 years of experience on both the supplier and distributor sides of the promotional products industry, and is most recently the former director of purchasing at Summit Group.…
Read MoreLast week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
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The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreIn business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive…
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While we’re patiently counting down the days until top suppliers and distributors get together for our Back to Business Virtual Power Meeting: Fall Edition, we wanted to highlight five top products from suppliers who will be at the event. This is just a small sampling of the promotional solutions that will be on display…
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To bring trick-or-treating directly to the kids this year in a safe way, Reese’s is using a remote-controlled door that will dispense king sized Peanut Butter Cups. The Hershey Company has a rich history of fun promotional campaigns involving automation, including a vending machine at SXSW that exchanged promotional products for Hershey’s branded ones…
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Our first Back to Business Virtual Power Meeting event, held at the end of summer, was designed specifically to help distributors and suppliers connect and generate business. Based on the feedback from distributors and suppliers who attended the event, it was a no-brainer to do another one…
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The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers. Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?” This was the inspiration for…
Read MoreJustin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
Read MoreFanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night…
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