It’s time to recognize the creative and effective use of promotional products with Counselor magazine’s Promo Campaign Awards.
Read MoreNominate Now for the 2025 Counselor Promo Campaign Awards
Archives: Articles
Articles
Stanley Drinkware Faces New Legal Challenges Over Defective Lids & Lead Concerns
PMI, Stanley’s parent company, is facing proposed class action lawsuits following a December 2024 recall and, separately, revelations over lead in its products.
Read MoreEnd-Buyer Research: Northeast
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreBranding Together: Tips To Help Print & Promo Businesses Blossom
In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.
Read MorePRINTING United Alliance Holds First Legislative Fly-In Event
In Washington, D.C., last week, more than 35 print industry leaders gathered for the inaugural Legislative Fly-In, during which they met with their members of Congress to discuss specific policy issues impacting the printing industry.
Read MoreSales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year
The BAMKO merch pro, who generated $18.5 million in 2024 promo sales, shares strategies for building a customer base, benchmarking sales, generating referrals and more.
Read MorePPPC Hosts Inaugural ‘Catalyst’ Event
The conference in Victoria, BC, welcomed 65 attendees from across North America for high-level education, thought sharing and networking.
Read MoreEmbellishment as a Growth Engine for Print Service Providers
Enhancements such as spot UV, foil, and tactile coatings are helping print service providers unlock new markets, impress buyers, and most importantly, boost their bottom lines.
Read MoreTariff Rates on Lower-Value Imports From China Reduced Temporarily but Challenges Persist
Some promo pros say the move will help but note cost burdens and uncertainty remain. Others say that if there are going to be import tariffs, then they should continue to be applied to lower-value imports.
Read MoreThe 2025 State of Print
Backed by ASI Research, this new study of distributors selling both print and promotional products highlights where the print market is and where it’s going.
Read More