If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
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OREOiD Brings Personalized, Custom Oreos Direct-to-Consumer
Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
Read MoreFormer Vernon Company CEO Bill Vernon Passes Away at Age 89
The Vernon Company, Newton, Iowa, shared that its former chairman and CEO William F. “Bill” Vernon passed away peacefully on Dec. 3 at the age of 89. After serving in the U.S. Army, Vernon began his career at The Vernon Company in 1956. For the next 64 years, Vernon was highly engaged in building the multi-generation family promotions and graphics business across North America…
Read MoreAOC Is Selling a $58 ‘Tax the Rich’ Sweatshirt and Some People Are Not Happy About It
Given Rep. Alexandria Ocasio-Cortez’s polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58…
Read MoreAre You the Kind of Sales Professional You Would Want to Work With?
We have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling…
Read MoreJust What the Heck Is the SXSW ‘Digital Swag Bag?’
This year, SXSW didn’t happen, as the festival was called off due to the pandemic. But, going forward, SXSW won’t be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag”…
Read More35,000 Orders Later, Four Seasons Total Landscaping Has Sold More Than $1M in Branded Merchandise
The Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand…
Read MoreOhio Doctor Invents Pen Sanitizing Device for Keeping Office Pens Clean
Sharing pens isn’t like it used to be. There are sanitary measures that we haven’t really had to take until recently, at least outside of medical facilities. But a doctor in Ohio thinks he’s found a way to keep his current batch of pens without having to risk the spread of any disease or viruses…
Read MoreHealth-Tracking Woven Garments Like Socks Could Be Here in Two or Three Years
Wearable tech has been around for a while. Watch any training footage of your favorite athletes, and they’re probably wearing at least one garment over their torsos that keeps track of vitals and other measurables. And hardware like smart watches have been known to identify possible ailments. But, what about something as minimal as socks…
Read MoreIKEA Expands ‘Exclusive’ Branded Apparel Line to Singapore
Earlier this year, IKEA released its first apparel line called EFTERTRÄDA exclusively in Japan. Originally, it was supposed to end up in stores in Tokyo, but the IKEA Singapore website advertised that it could receive products from the EFTERTRÄDA line, too…
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