Articles
Boundless, the distributor based in Austin, Texas, recently announced that CEO Henrik Johansson has stepped down. Bridget Smith, chief of special operations at Zazzle, Boundless’ parent company, will take over as CEO. Smith has worked closely with the Boundless team since managing Zazzle’s acquisition of Boundless in 2014…
Read MoreA bill that would have changed the way apparel manufacturers pay their workers in California came up short before it could even get to a vote before a midnight deadline. The bill would have required apparel manufacturing operations to pay workers hourly wages, only allowing per-piece pay as additional incentives…
Read MoreIt seems like the holiday season gets earlier and earlier every year. 2020 has had its fair share of time-warp moments, but it’s probably safe to hold off on all things holiday until at least after Labor Day Weekend. Dairy Queen might not have gotten that memo, though, based on the fact that it’s already selling elf sweaters…
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While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want…
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alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…
Read MoreImpossible Foods, the plant-based food company that’s growing in popularity thanks to its pretty realistic meat substitutes, tied together two short activities—driving through a Los Angeles car wash and cooking an Impossible burger—for one experiential promotion. As it turns out, both activities take about four minutes. And so, “The Great Pickup Party” was born…
Read MoreTikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram…
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Proforma, Cleveland, has launched a new series of webinars called “New Days, New Ways” as a sequel to its original “Rise & Thrive” webinar series. The “Rise & Thrive” series, introduced in March 2020, included more than 100 webinars focused on helping members pivot and innovate during the first several months of COVID-19. This original…
Read MoreA lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA…
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Epic Games, maker of the video game Fortnite, has been waging an all-fronts war on Apple, holding in-game events blasting the tech company and making sure Fortnite players know who the true villain is the ongoing dispute between the two companies. And, because it’s 2020, the war has now inevitably extended into branded merchandise…
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