Articles
We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more…
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alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…
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Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
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Vault Promotions, Nashville, today announced the acquisition of the assets of Gateway Marketing Concepts, also known in the promotional products industry as GMCline. Judy Eppel, the former owner of Gateway Marketing Concepts, will remain part of the combined organization to ensure continuity of service. “When Judy and I began discussing the possibility of Vault acquiring…
Read MoreIf you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
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Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
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The Vernon Company, Newton, Iowa, shared that its former chairman and CEO William F. “Bill” Vernon passed away peacefully on Dec. 3 at the age of 89. After serving in the U.S. Army, Vernon began his career at The Vernon Company in 1956. For the next 64 years, Vernon was highly engaged in building the multi-generation family promotions and graphics business across North America…
Read MoreGiven Rep. Alexandria Ocasio-Cortez’s polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58…
Read MoreWe have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling…
Read MoreThis year, SXSW didn’t happen, as the festival was called off due to the pandemic. But, going forward, SXSW won’t be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag”…
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